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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources? . Here’s a few practical tips to help your quest for small business ecommerce growth. Looking for more commerce insights to drive growth?

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Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

It’s the worst fear of every ecommerce marketer. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront.

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Ecommerce Merchandising: 5 Ways To Boost Conversions

Salesforce Marketing Cloud

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

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Subdomain or Subdirectory? What They Are & How They Affect SEO

Hubspot

Ecommerce Store: For companies that sell merchandise, in addition to their regular product or service, they can put their ecommerce store on a subdomain. Besides the main products, merchandise is available at shop.hubspot.com. Additionally, a subdomain is useful for a blog if you want to create a niche authority.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

Ecommerce companies and online sellers, in particular, have been on the front line in this combat. For ecommerce companies, this trend creates the ultimate market conditions. Ecommerce companies and online sellers, in particular, have been on the front line in this combat. Different plugins cater do different users.

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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

The search results that appear after you hit Enter are not random; they’re the outcome of successful ecommerce SEO strategies. Ecommerce SEO is an art and a science. What you’ll learn: What is ecommerce SEO? Measure what matters What is ecommerce SEO? Track these 10 vital metrics to monitor performance.

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The Beginner's Guide to Customer Targeting

Hubspot

If you see that a lot of your customers are in the ecommerce industry, create a buyer persona to reflect that segmentation to help you map out this ideal customer. Research popular keywords. Identifying keywords can help you look for trends related to your audience. Those are huge clues for how you can market to that group.