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Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”?

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Location-Based Targeting – what does it really mean for marketers?

Biznology

This form of marketing targeting has a lot of potential, particularly when used at the right moments. There are a lot of implications for the information provided by location-based technology, some that have consumers on edge. The post Location-Based Targeting – what does it really mean for marketers?

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Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. If users within your target audience type key phrases into Google, they will look for those words in your navigation when they land on your pages from Google.

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Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. These are two very different mindsets and two very different sets of information those prospects are likely to be looking for. Tweet Photo credit: Frank Gruber. How Do You Stack Up?

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Is Zero-Party Data The Next Big Thing?

Biznology

If you complete a profile — and I’m not entirely sure that LeashBoss offers this — that includes information about the pets you have, how much they weigh, and so on, you’re not getting anything directly in exchange for that. You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info.

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5 ways to promote your promotional products

Biznology

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. Take these with you and hand out to local target audiences, other businesses, or give to friends for some great word-of-mouth marketing. Hand out goodie bags.

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How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. When you analyze customer data well , usually with third-party help, you can create targeted communication initiatives and make strategic business decisions. Basic Contact Information. Lifestyle and Personality Details.