Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Sounds simple, right? All Rights Reserved. MORE >>

deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. I’ve found I’ve found myself thinking a lot lately about target audiences and buyer profiling. That’s because after the strategic objectives, defining your target market is the most critical step in designing a successful digital marketing campaign. Nielsen. MORE >>

Last month the company announced that companies could stream news and information from its corporate page. But the lack of data and information have made them a guessing game for marketers and human resource managers. For highly targeted product groups like we do, if you’re trying to reach senior managers in the Ukraine in the agriculture market you now can get a clear view. would like to see the dashboard to start to include information on who is most active at posting, commenting and sharing information. But a much bigger change has just happened. MORE >>

wrote recently about the value of developing buyer personas , giving the example of how they can help shape content to make it more relevant to prospective buyers. In last week's B2B Content Marketing Summit sponsored by Ten24 and RainToday , I explained why it's not sufficient to think of your target audience in broad terms, such as the “CIO&# or “those in charge of developing applications&#. In the chart below, you see the top five information sources broken down by application developers and enterprise architects. One point really caught my eye. MORE >>

Efficiency- Unlike many traditional marketing methods, social media marketing provides an instant connection between the company and its target audience. As soon as a company puts information up on the internet, it immediately becomes easily available to a large number of people. Many social networking platforms charge little or no fee to register, allowing companies to utilize their services to locate and interact with their target audience without having to spend large amounts of money. This post is an effort to dispel, some of those myths. Wonder why? MORE >>