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Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. That said, the ROI on Reels is not automatic.

Relevance 152
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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise. As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Catchphrases and jingles just aren’t enough anymore.

Relevance 331
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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. Send Targeted, Time-Sensitive Promotions. Text Message Marketing Benefits.

SMS 342
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Niche advertising: 7 actionable tactics for targeted marketing

Martech

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

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A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. How To Identify Your Target Market.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on.

Planning 129
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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 109