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Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. That said, the ROI on Reels is not automatic.

Relevance 152
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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

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User Experience In Lead Generation: Using Short Forms vs. Long Forms

SalesIntel

User Experience (UX) plays a pivotal role in B2B lead generation , influencing how potential clients interact with your brand and ultimately, whether they convert into leads. A seamless and intuitive user experience can significantly impact the success of your lead generation efforts.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. This year, it became clear that AI and generative AI gave us the opportunity to accelerate those goals exponentially. Fast-forward to October 2023.

Planning 132
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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. If that’s still your strategy, that’s one reason why you aren’t generating leads. Your search visibility and positive user experience are at stake.

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Top 5 Types of User-Generated Content For Your Marketing Strategy

Scoop.it

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. You can see user-generated content all over the Web in many types: Social media posts, videos, reviews and testimonials, articles and posts on blog sites , etc. Which type is best for you? 1 Social Media Content.

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The Art and Science of Prompt Engineering

Marketing Insider Group

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.