PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

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Buyer Intent Intent Data Digital Asset Management Privacy 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

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SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Buyer Intent Intent Stats Enterprise Management 52

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Buyer Intent Intent Work Management Marketing Management 62

6sense

DECEMBER 17, 2021

Industry-leading account engagement platforms (like 6sense) continuously identify and analyze buyer-intent data in ways that can demystify the sales process. These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. . Citing highly relevant use cases.

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Account Based Marketing Relevance ABM Conversion 62

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process.

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Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JULY 27, 2023

You can also receive real-time alerts to know which companies in your total addressable market are ready to buy and what messaging will be most relevant to them now. As company org charts change or you decide to test out new avenues of personalization, data will be relevant every step of the way.

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Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

MAY 27, 2021

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention. The Intent Data Difference: How it Works.

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Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. This valuable information indicates interest from users in a certain product or service.

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Work Management Marketing Management Cold Calling Tips 237

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Streaming intent data provides the best, up-to-date intent information as it’s happening.

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Intent Data Intent Marketing Analytics Tools Intent Signal 244

Marketing Insider Group

JUNE 22, 2023

Several weeks or a few months is often enough to get the traction and information you need. The software then sorts the individual into a predetermined group by buyer intent. However, they also want guidance due to the overwhelming amount of information out there. Personalizing the information makes the journey smoother.

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Marketing Automation Services Budget Programs Automation Work Management 255

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Streaming intent data provides the best, up-to-date intent information as it’s happening. It’s a win-win situation.

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Intent Data Intent Marketing Analytics Tools Intent Signal 230

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. What should I do next?

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Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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Buyer Intent Top of Funnel Intent Marketing AI 357

Martech

OCTOBER 28, 2021

” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 119

Oktopost

DECEMBER 4, 2023

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

APRIL 15, 2024

Understanding the B2B Buyer’s Journey: A Crucial Roadmap for Sales and Marketing Teams Phase 1: Awareness At the beginning of the buying process, potential consumers are aware of the problem but unsure of possible remedies. At a high level, they are likely to gather information to better understand their problems and learn how to solve them.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? They visit websites and read articles and product reviews — you know the deal — and it’s this type of online activity that’s trackable and at the heart of what makes Intent possible.

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Intent Data Intent Zoominfo Buyer Intent 130

NetLine

DECEMBER 18, 2023

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. The Leader in Buyer Intent. But, most importantly, we can deliver streaming intent to our customers. Not good enough.

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Zoominfo Intent Signal Work Management Intent Data 246

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” According to WebFX, the average conversion rate for Google Ads is 75%.

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Lead Generation Paid Search Agency Google Ads 265

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Streaming intent data provides the best, up-to-date intent information as it’s happening. It’s a win-win situation.

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. The post Using intent as a unit of B2B campaign measurement appeared first on MarTech. Image: ZoomInfo.

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Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Oktopost

MAY 23, 2022

Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period. Active Intent. Passive Intent. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Internal Data.

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Intent Paid Search Agency Allocation Marketing Budget 88

FunnelEnvy

SEPTEMBER 18, 2023

Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Buying Behavior: Is this a B2B or B2C customer?

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SalesIntel

MARCH 8, 2023

To stay ahead of the competition, you must have access to the most relevant consumer data. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. If you’re not collecting that information, AI can’t do its job.” If you’re not ready as a CMO, you’d better get ready.”

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Lead Ranking Privacy Marketing Automation Services Top of Funnel 130

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

DECEMBER 16, 2020

But whilst many believe ‘intent data’ is simply one signal to keep an eye on, intent data is in fact an umbrella term for multiple different behavioral patterns and signals – all of which, in an ideal world, B2B marketers should be keeping a close eye on. Informational queries. Browsing intent.

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Intent Data Demand Generation Agencies Demand Generation Intent 98