The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. industry, job title, seniority, edu, geo, groups, etc.) Why Sponsored Updates? Multiple targeting options (e.g. Why BuzzSumo? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

DECEMBER 27, 2023

Mobile Optimization: Be Voice-Search Friendly on the Go A significant portion of voice searches happens on mobile devices, so mobile optimisation is imperative. Ensure your website is mobile-friendly, with a responsive design that adapts seamlessly to different screen sizes. Thankfully, there are alternatives available.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

APRIL 15, 2024

Implement deep linking in your app: Integrate deep linking functionality into your mobile app. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you manage marketing programs for a regional fitness gym chain. Click here to start.”

Deep Linking 95

Deep Linking Best Practices Marketing AI Class 95

ClickDimensions

APRIL 25, 2024

Page Contents Toggle Optimized Email Templates What Is Mobile Optimization? Optimized Email T emplates Did you know that mobile users check their emails three times more than non-mobile users and one out of every three clicks on an email comes from a mobile device? What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. We’re excited because this is forcing the industry to adopt practical measurement strategies based around first-party data.” It has worked with the U.K.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Industrial Marketing Today

OCTOBER 22, 2013

Email marketing continues to be a workhorse for manufacturers and industrial companies. Take a look at my earlier post, “Industrial Email Marketing [.]. Visit my website for more content on industrial marketing.]. The reason is simple – it produces results! This is only a content summary.

Email Marketing 60

Email Marketing Mobile Marketing Paid Search Agency Marketing Automation 60

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Salesforce Marketing Cloud

MARCH 19, 2024

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Integrated B2B

NOVEMBER 1, 2012

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. These are increasingly going to be mobile. billion by 2014. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Mobile-first indexing is a must. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Salesforce Marketing Cloud

JANUARY 17, 2024

The Salesforce Service Trailblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

BOP Design

OCTOBER 26, 2023

They’ve also embraced mobile-first design, ensuring that the user experience is consistent across all devices. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.

Design 107

Design Marketing Websites B2B Ethics 107

Benchmark Email

DECEMBER 6, 2023

The retail industry is no stranger to disruption over the last couple of decades: first with the rise of online and mobile shopping and then with the uncertainty of the pandemic. If you’re… The post The Future of Retail: 13 Trends and Technologies Shaping the Industry appeared first on Benchmark Email.

Trends 94

Trends Advertising Benchmark 94

Launch Marketing

AUGUST 16, 2023

The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing. Focus on Mobile Optimization If you are not already making sure your emails are optimized for mobile devices, now is the time. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Martech

DECEMBER 18, 2023

They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights.

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

ClickZ

JANUARY 19, 2023

A mobile friendly website also means a lot more than just ‘working’ on mobile. What makes websites mobile friendly? Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly.

Marketing Websites 135

Marketing Websites Bandwidth Mobile Marketing Fulfillment 135

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Salesforce Marketing Cloud

FEBRUARY 21, 2024

In some industries, people are afraid they’ll lose their jobs to technology. Get the free guide The 4 technologies shaping the future of field service Every day another talented mobile worker retires, and what leaves with them is the wealth of information they’ve accumulated after years in the field. That’s where technology comes in.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Valasys

APRIL 24, 2024

Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

sagefrog

MARCH 13, 2024

Beyond legal requirements, audits allow businesses to stay current with industry best practices, reflecting a commitment to user privacy and positioning the organization competitively. Businesses must embrace responsive design principles, ensuring a seamless and user-friendly experience across various mobile devices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Litmus

NOVEMBER 13, 2023

You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. Shoppers increasingly make their purchases on mobile devices Okay, mobile supremacy isn’t something new. That’s right, webmail overthrew mobile as the favorite place for subscribers to open emails. via webmail, and 19.8%

Mobile Marketing 102

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 102

Aberdeen

MARCH 30, 2023

Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Instead, we’ve made mobile phones and devices our major means of communication at work.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Salesforce Marketing Cloud

FEBRUARY 17, 2023

The communications industry is fast evolving, and the pressure is on to do more with less. The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. Connect with us in Barcelona Going to the Mobile World Congress?

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. By the numbers.

Sample 108

Sample Customer Surveys Mobile Marketing Statistics 108

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

FEBRUARY 15, 2024

Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

SEO 52

SEO Effectiveness Paid Search Agency Companies 52