Your Complete Guide to Creating Top of the Funnel Content
Scoop.it
DECEMBER 29, 2022
So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content. Instead, it should educate, entertain, or inform. To create a meaningful and informative piece of content, start by asking questions such as: What do my potential customers want?
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