Trending Sources

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait.

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

We also discuss the exploding landscape of marketing technology solutions and why Twitter’s planned expansion into video is going to be huge. Firing Dick Costolo from Twitter Would be a Mistake (32:53): Angel investor and entrepreneur Jason Calacanis predicts that Twitter’s soon-to-be-released native video capability will be a game-changer and will drive huge user growth.

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  Twitter | Facebook | LinkedIn |. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeThe service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. Author information. Jayson Duncan. He has created videos for Fortune 50 companies.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Twitter | Facebook | LinkedIn |. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. At Vidcon, a large video conference attracting thousands of video […]. Author information. Jayson Duncan. He has created videos for Fortune 50 companies. Video

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. Buster Benson has 18 years of experience building products at various startups, Amazon, Twitter, and now Slack. So, what does this mean for your job? ET // 11 a.m.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. Twitter is pretty key for B2B content marketers, too.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

Name : Youtique : French Connection’s Twitter Handle [link]. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said. The question remains: How does Denizen balance running a full-service creative agency and a hit YouTube channel?

Learning from Big Brand’s ‘How To’ YouTube Videos

WindMill Networking

One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content.  I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. Twitter | Facebook | LinkedIn |. Learning from Big Brand’s ‘How To’ YouTube Videos by Jayson Duncan - Maximize Social Business. This […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. He felt he knew me through my Twitter posts.

How to Use Twitter’s New Video Response Function [Video]

Vertical Response

Twitter is one of the “OG” members of the social media landscape. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions. To see how easy it is to use video responses on your Twitter mobile account, click on the Tips in 2 video below. Why, you ask?

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

How to Use YouTube Cards to Make Your Videos More Interactive

WindMill Networking

YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. Twitter | Facebook | LinkedIn |. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. He has created videos for Fortune 50 companies. Video

3 Videos Every Company Should Have to Get Started on YouTube

WindMill Networking

Twitter | Facebook | LinkedIn |. Videos Every Company Should Have to Get Started on YouTube by Jayson Duncan - Maximize Social Business. There is a lot of talk about how effective video is as a part of a company’s marketing toolkit.  That being said, it can be hard to know what type of video you should start with.  Many companies spend a lot of money on the wrong things. Video

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. 77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The Wall of Shame: Five of the 2013 F500 companies had Twitter accounts with no activity on them: CF Industry Holdings, Joy Global, Laboratory Corp.

Three Tips for Making YouTube the Number 1 Social Media Site

WindMill Networking

As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. Twitter | Facebook | LinkedIn |. Three Tips for Making YouTube the Number 1 Social Media Site by Jayson Duncan - Maximize Social Business. YouTube The numbers from July are in, and Facebook is, again, the largest social media site. However, the numbers are close enough that there looks like there will be some back and … Continue Reading. Author information. Jayson Duncan. He has created videos for Fortune 50 companies.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

We only need to look at our own field of marketing to get thoroughly depressed by the incredible volume of content that simply drones on about the same old topics (“Five best Twitter tips” any one?). A “they ask, you answer” strategy can’t work in an environment when the same questions are being answered over and over and over again like a daily injection of novocaine.

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If you post it will they come?

Biznology

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). I work harder promoting my online content than I do writing the posts themselves. Not even revolutions just happen.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

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YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

B2B 21

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed. Let’s get started. It does not.

Meerkat Brings Live Video Streaming to Twitter (and beyond)

Synecore

For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. Just download the Meerkat app, enter in your Twitter credentials, and start streaming away. Why Didn’t Twitter Build It? The Next Big Thing? How Meerkat Works.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Like Pinterest , Instagram and YouTube , Vine gives marketers access to a powerful visual medium that people love using, but any new medium poses some risk. Maybe it’s not surprising.

Micro-influencer marketing is the new long tail

Biznology

So, on that note, my buddy and colleague, Dan Krueger , and I  are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. via Twitter.