Hubspot

MAY 3, 2012

This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. That's good news for marketers and business owners, because it means you have more control over how your business is represented.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MAY 3, 2012

They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot. You know who does those things a lot?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

DECEMBER 9, 2011

This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn. Here are 4 ways you can use LinkedIn's Group Statistics to optimize your business' lead generation efforts. Collect Insights for Generating Leads Outside of LinkedIn.

Statistics 28

Statistics Lead Gen Linkedin Leads 28

Hubspot

DECEMBER 11, 2013

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. There are so many opportunities for marketers in this important Facebook update. billion active monthly users. This is a huge leap for marketers in terms of content discovery.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 10, 2012

One of the tenets of inbound marketing is not to annoy. Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. 4) Generic Stock Photography.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

JUNE 30, 2014

They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They go beyond being a grocery store -- they''re also content generators and thought leaders. ” They go beyond numbers and become advocates and consultants for the best interest of dentists. 2) Airstream.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume. 1) Retain Subscribers. 3) Build Brand Loyalty.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 77

CMO Lead Ranking Top of Funnel Hubspot 77

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]."

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

DECEMBER 11, 2019

While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business. LinkedIn is a lead generation goldmine. Lead Builder.

Linkedin 95

Linkedin Ideal Customer Profiles Lead Ranking Profiling 95

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. Actually, yes.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Hubspot

FEBRUARY 20, 2020

Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. The thing is, we found that when people see you genuinely care about their interests, they're more than happy to talk to you and share their insights. Email marketing insight. Lack of focus on user intent.

Organic Leads 100

Organic Leads Lead Ranking Lead Scoring SEO 100

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Produce a highlight reel or release interesting interviews and presentations from the gathering. Video as a strategy is the future.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 20, 2020

It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? How Our Marketing Team Used Sprint Planning While Working Remotely. The Fun Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

SnapApp

JULY 24, 2017

The campaign included content in multiple formats, engaging users at different points in their journey with unique content that stood out from the competition. This triggered logic ensures the user gets a personalized experience. . HubSpot ROI Calculator. These types of metrics will capture the attention of any marketer.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

AUGUST 7, 2012

Unfortunately, not many brands are using SlideShare to its fullest potential, and as a result, they aren't generating the results many marketing experts promise. As I hinted in tip 1, hitting the homepage of SlideShare should be a goal, as it can really generate some massive views for your presentations. Let's get started!

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 15

Blogger Hubspot Lead Scoring Lead Ranking 15

Hubspot

MARCH 13, 2012

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Hi @PersonB! Hi @PersonA!

Research 28

Research Hubspot Paid Search Agency Twitter 28

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Generating content requires mindful planning and diligence. What is content creation?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

NOVEMBER 16, 2012

But more importantly (at least for marketers), we’re Liking pages that reflect our personal interest in sports, music, movies, and celebrities. And on Facebook, the effectiveness of an ad isn’t determined by how well you target a one-off search, but rather how well you understand real human interests and how they relate to each other.

Advertising Agencies 28

Advertising Agencies Facebook Advertisements Advertising 28

Hubspot

MAY 22, 2018

Here are the key elements in a business plan template , what goes into each of them, and a sample business plan section at each step in the process. The purpose of the executive summary is to give readers a high-level view of the company and the market before delving in to the details. The Power User is our main up-scale line.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

MARCH 19, 2015

Think about it: There are nine different ways a user can click your tweet. After all, link clicks account for 92% of all user interaction with tweets. More activity on your site will also increase user engagement metrics. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 10,000+ followers had a 0.45% CTR.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Here's what I mean, using the "infographic generator" example above for demonstrations. SMB, Marketing Team of 3, Some Content Marketing Budget.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28