Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Take Conversant Bio , for example. The biggest way they did this?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

APRIL 18, 2016

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. That rule does not apply on your thank-you page!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

JANUARY 14, 2011

One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication with customers occurred. I drew out a physical timeline to scale for two “typical” customers since we have two main personas that we sell to – a business owner, and a marketing professional.

Analysis 28

Analysis Top of Funnel Landing Pages Hubspot 28

Hubspot

AUGUST 14, 2014

But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. What''s a Marketer To Do? Marketers who believe QR codes are alive are already drinking inbound marketing Kool-Aid -- they''re just trying to use an offline channel to drive website visits.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

SmartBug Media

SEPTEMBER 4, 2019

But if you are honest with yourself, you are making assumptions every single day about how your audience will respond to your marketing efforts—what subject line will get them to open an email, what landing page design will get them to fill out a form. A/B testing will help you back up your marketing decisions.

Hubspot 63

Hubspot Tools Landing Pages Knowledge Base 63

Hubspot

APRIL 16, 2012

We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well.

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. 10) Optimize landing pages for personas. 12) Do some co-marketing with companies that your personas dig. Inbound Marketing'

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2011

In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! Enter to win a custom Facebook Landing page tab.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

SEPTEMBER 22, 2011

For instance, in the test we're using as an example for the purposes of this article, we're looking at using a regular orange button for a HubSpot free trial offer versus using some custom art for the free trial button to see if the custom art really makes a difference. Do you conduct A/B testing in your inbound marketing?

Marketing Automation Services 28

Marketing Automation Services Click Rate Statistics Sample 28

Hubspot

MAY 26, 2014

In the sample invite below, I''ve highlighted the components in order of when they appear in your custom URL: 1) Title of Event. For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." The first part of the URL will be the title of your event.

Email Marketing 28

Email Marketing Google Planning Webinar Metrics 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. 6) Use case studies on relevant landing pages.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

APRIL 24, 2014

Since we use HubSpot for our reporting needs, I''ll show you how to compile these reports using HubSpot. Bear in mind that the data below is sample data only, and does not represent actual HubSpot marketing data). If you''re using HubSpot, create a list to gather all of the leads for your blog. What is it?

Marketing Report 28

Marketing Report Planning Top of Funnel Paid Search Agency 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 15, 2012

It makes sense -- the bigger the sample size, the more legitimate the results, right? If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Connect with HubSpot : Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

APRIL 10, 2012

One of the tenets of inbound marketing is not to annoy. Nix the animations, and let visitors focus on what they can do on that page with clearly written headlines and explanatory copy. Does your 'About Us' page explain what you do in business babble, or using the words and phrases common to the general population?

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

JULY 21, 2015

And if you have a website with lots of pages (if you’ve been practicing inbound marketing, you almost certainly do), this step might take some time. You’ll still be using the.htaccess file, but in this case you’ll have to redirect each page on your old site to the most relevant page on the new site. html [link].

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. Provide a sample of recent blog articles to encourage people to click through and subscribe. 1) Retain Subscribers. 3) Build Brand Loyalty.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

DECEMBER 11, 2013

As a marketer, if you have a verified business account, you can now see metrics from Pinterest in the category of Site Metrics, Most Recent, Most Pinned and Most Clicked. Without any data on your efforts, measuring the effect of your marketing on Pinterest was pretty subjective up until this point. Landing Pages?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates. "A

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. Inspired by these examples?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Martech Advisor

OCTOBER 7, 2019

Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Optinmonster

NOVEMBER 10, 2022

Offering a free product sample or software trial is an effective way to let customers try the product for themselves. Will it be on a landing page or blog post that comes up in search results? Check out how Inbound Marketing Agency used OptinMonster to deliver lead magnets that increased conversions 189%.

Work Management 81

Work Management Examples Marketing Management Lead Scoring 81

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Under those themes, the available campaign objectives are: Website visits will drive traffic to your website and landing pages. Check out Hubspot’s CRM software. Actually, yes.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

NOVEMBER 18, 2015

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Create a landing page. Email Marketing.

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

Hubspot

FEBRUARY 20, 2020

Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Email marketing insight. I set up 30-minute interviews with a sample of Sales Hacker's audience: typically mid-to-senior-level sales roles, ages 25 to 44. Of course, in 2020, most companies get the importance of blogging.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Your CTAs will normally be linked to a specific page (such as a landing page) that provides more detailed information about an offer.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JANUARY 8, 2015

Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Promotions. 2) Incremental Changes.

Tips 28

Tips Landing Pages Click Rate Trigger Marketing 28

Directive Agency

MAY 26, 2017

Social Media has been a tangential part of search engine marketing for some time now. If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. Landing Page visit from paid ad. Landing Page visit from display ad.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

AUGUST 12, 2011

Last year, eConsultancy interviewed marketers at 100 companies to determine how they decided which channels to incorporate into their marketing strategies. The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. Connect with HubSpot :

Peer-to-peer 28

Peer-to-peer Advertising Channels Paid Search Agency PPC 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

MARCH 13, 2012

Take a look at this sample Twitter conversation, for example. Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. No obligation, no risk, totally free inbound marketing assessment of your marketing system from @ HubSpot - ow.ly/9uInJ.

Research 28

Research Hubspot Paid Search Agency Twitter 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28