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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. Here's a sampling of the different criteria you should evaluate. How much, at what frequency, and within what span of time does an MQL typically engage with your website before converting into a customer? Connect with HubSpot :

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign.

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How to Consistently Keep Up With the Latest Social Media Trends

Hubspot

There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. select your frequency, and you are ready to go.

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How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Adding infographics and a strong visual push in your content is also important, depending on your audience.

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13 Ways to Spice Up Your Marketing Content With Data

Hubspot

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

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Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

Which is why today at the Ad Age Digital Conference, Google, partnering with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition, has launched the new Brand Activate Initiative , "an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers."