Remove Clickthrough Remove Hubspot Remove Inbound Marketing Remove Sample
article thumbnail

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. For this post, let''s say we''ve identified our persona as Sample Sally. We found that targeting emails by persona increases overall email clickthrough rates.

article thumbnail

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)

Hubspot

What''s the sample size like? That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. Be critical about your sources. Is the source credible/authoritative? How was the data compiled? Make sure it''s relevant.

article thumbnail

28 Quick Tips for Customizing Your Email Preference Center

Hubspot

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. Provide a sample of recent blog articles to encourage people to click through and subscribe. 1) Retain Subscribers. 3) Build Brand Loyalty.

Tips 28
article thumbnail

16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. Inspired by these examples? Focus Pointe Global.

article thumbnail

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable).

article thumbnail

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!