Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Take Conversant Bio , for example. The biggest way they did this?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

NOVEMBER 16, 2011

In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

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Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Sample Company Fan Persona: George the Plumber. Image credit: Nicole since 1972.'

Buy 28

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ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog.

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Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

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Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. Your blog posts should all be optimized for relevant keyword phrases, particularly the less competitive long-tail keyword phrases.

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