Biznology

NOVEMBER 9, 2016

Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. If it takes more than 10 seconds to load, 30% will abandon the site. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Be strategic with your time, energy and resources.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Biznology

JANUARY 17, 2018

There are enough hackers, trolls, and automation resources in our digital ecosystem to make possible to create a digital reality that does not necessarily reflect the analog world. There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

DECEMBER 27, 2019

If you have a lead magnet on your site that promises something to customers in exchange for their signup, this is the automated email they would receive once they’ve done that. The email would thank them and help them reach the next steps. The Topic Workflow or Download Email. The Lead Nurturing Email. The Abandoned Cart Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

APRIL 12, 2017

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. With your new list of keywords in hand, you can plan the content you will publish or optimize the content you already have on your site. Next-Level Tools.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible. In the process, data is accumulated at levels never before possible.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

APRIL 22, 2020

This meeting room serves as a safe space for key leaders, subject matter experts, and thought partners to convene confidentially, and hopefully off-site or out of sight, to make critical and difficult decisions. It’s not just business. Connection.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Biznology

JANUARY 17, 2019

With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply. You may, in fact, need to create proxy metrics to help you bridge the gap. We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

JANUARY 5, 2017

How can you help your customer feel better at every step? There’s a reason many sites have started to look so similar; customers now know how your site should look and feel. But take a good look at where you’re investing your time, resources, budget. Have you viewed any of your brand’s ads or content?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

NOVEMBER 25, 2019

According to a blog post on their site , it’s a snap to integrate Slack, AppFollow, and the two App stores into a Slack bot, called the @appfollowbot. On this note—ORM—it’s simple to keep on top of reviews, comments, and complaints on both the Apple App Store and the Android Google Play store immediately after they’re posted onto the stores.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. percent in February compared to the same month last year.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

APRIL 17, 2020

Being transparent with employees about the state of the company helps them feel you’re on their side and are doing everything you can to keep them securely employed. If so, pause such services until on-site operations resume. Shift Resources Into the Most Appropriate Avenues for Serving Customers.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

JUNE 9, 2021

AI is now being used in virtually every industry, but you probably encounter it most in the algorithms built into sites like Amazon or Netflix that recommend products based on a personalized assessment of your data. With the help of predictive modeling, you can build business roadmaps designed for growth , regardless of your industry.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

DECEMBER 16, 2016

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Start thinking of it as a resource to be tapped. Stop thinking of your data as boring.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

NOVEMBER 7, 2016

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. or “Subscribe to Our Channel!”. Create a video gallery.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

DECEMBER 28, 2016

VALUE: Judge change by how digital transformation helps create the next business. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Does this help explain digital transformation to you? Does your business need help with a digital transformation roadmap ?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

JUNE 9, 2017

Tracking your brand mentions online can help you find problem areas with our reputation. This will help you find strategic opportunities in real-time. Your current employees can be great resources to driving a better online reputation. Use the five creative strategies below to start boosting your brand’s online reputation.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

NOVEMBER 14, 2017

If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. What Works with Domain Name Keyword SEO. the better.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

MARCH 24, 2015

I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Be realistic.

Google 80

Google Tools Tips Domain 80

Biznology

FEBRUARY 17, 2016

First, the entire deck can be uploaded to sites like Slideshare, which is great for expanding your reach with that site’s audience and which can have SEO benefits as well. Early stage content can also be resources and guides to help your prospects in their research. Webinar/Seminar Decks and Scripts. Paydirt again!

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

JULY 7, 2020

If you can’t see her changing facial expressions here, please watch her on the company site. She is designed to help lonely people by building their confidence. She can teach, entertain, give medical advice, and just sympathetically listen without interruption as she helps people who are overwhelmed by their personal issues.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

APRIL 16, 2014

Consistently delivering quality content will also help position your brand as an authority within your niche. Effective content marketing takes a tremendous amount of time and resources – writers, video production, graphic design, developers, etc. Content marketing simply may not be feasible within every business’ budget/resources.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

MARCH 31, 2015

This week, I have three more, sitemaps, data highlighting, and site speed. They want you to do all the free work in the world on your own site to make it easier for them to make the handoff from Google Search to Google Found, where your site and your content is the Found. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

NOVEMBER 9, 2017

The more of these signals you can line up, the easier it is for your audience to find relevant content on your site through search and navigation. Fortunately, the industry is full of resources to help you get started in the interim. Conclusion. First, check out my article on cognitive content strategy.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JANUARY 22, 2015

As a small local business you might not have the time or resources to fully implement a comprehensive link building campaign, but there are still some quick win link opportunities you can pursue. It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link.

Ad Building 80

Ad Building Tips Link Building Landing Pages 80

Biznology

JULY 11, 2019

For example, if your marketing efforts include information that is surprising or attention-grabbing, you may get a large lead list, but they may not be interested in your product— they may just be driven to the site by the shocking information. These help to outline where you’re losing leads and which steps are over- or under-performing.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

APRIL 14, 2015

When you read — and answer — these questions pay close attention to the language Google uses: it’s page-by-page and interested in the integrity and perfection every one: every page matters, possibly more than the site in total. Perfect pages make perfect sites. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

NOVEMBER 9, 2015

At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed. Hopefully whatever kind of marketing the readers of this post may be engaged in, there are common takeaways that can help them understand the consumer better.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

SEPTEMBER 22, 2016

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Do these facts help you to better understand online consumer behavior? (GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

DECEMBER 5, 2013

In its own aesthetically-pleasing way, Pinterest is an untapped resource for many companies and a retail powerhouse. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). 81 percent of U.S.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

FEBRUARY 3, 2015

I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. So, what are you going to do? So why do I need to change?”

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

MAY 15, 2015

But with solid goals and proper expectations, you can set timelines that will help you determine realistic size and scope for your current project. Site Assessment. If you want to build links, you need to first make sure your site actually deserves links. Site speed. Conduct a thorough assessment of your site.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

OCTOBER 7, 2015

Here are some tools that can help fuel your creative juices and find some great writing topics. Quora is a well-known question and answer site. The site lists trending topics on the side of the page. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Google Trends.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

MAY 19, 2014

Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. So be clear what you want people to do when they get to your site. Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80