Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Customers had no easy way to share their frustrations, so there was little concern that a product or service deficiency would become a problem. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

APRIL 24, 2012

A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? Product and service innovation. They hang out where customers hang out, build relationships and help them become part of our family,” he said.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Dozens of competitors took on Lotus with cheaper alternatives or modestly differentiated products.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs .

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Clients are sometimes frustrated by this. Is it easy to join your list?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 14, 2013

It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. There’s a device you can attach to a golf glove that gives you feedback on your swing and several examples of devices that monitor your health to help you or your doctor make more informed decisions.

Internet Marketing 50

Internet Marketing Tagging Traffic Rules 50

Paul Gillin

MAY 4, 2012

What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Multitasking actually makes us less productive. Don’t interpret these examples to mean that Digital Leader is some kind of self-help tutorial. Everything else can wait.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. And who better to help them get there than the technology pros? The research breaks the respondent base into two categories: Top Performers and Rest of Population.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 18, 2013

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Don’t lead with a sales pitch.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

FEBRUARY 7, 2011

This company clearly needs some help in crisis communications, though. It’s tweaking the endings of the ads to make the tie-ins to charities clearer, and I suppose that helps a little. Deforestation is a great tie-in to product discounts. I don’t know who counsels Groupon about public relations.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? I may not buy from them, but I sure do help promote their wares. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? Ferrucci : The way you make the system more productive is to make people healthier. We have to do that with robots.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 13, 2012

When I publish something, others help me promote it. I spend about 10 minutes a day checking my Twitter stream for spammers, product pitchers and others who don’t interest me, and unfollow them. The people who follow me have no incentive to do so other than to discover and learn from information I share. The Road to 10K.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. They also have multiple presences within each channel, such as product-specific pages on Facebook. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers. The employee-focused social network is changing the way the business operates.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. The right approach is not to deny that you have unhappy customers; everyone’s got a few.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 17, 2014

Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. Editors take pride in seeing a product they can be proud of. One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Last October, the company announced a major overhaul of its product line and its approach to software development.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 17, 2012

The idea gained a groundswell of support and turned into “the biggest productivity gain of the year.”. Deal with resistance by “getting into weeds with business teams and helping them discover how social will help them address business challenges.”. Arnott ticked off success criteria: Get executive leadership sponsorship.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Best Defense.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 14, 2014

One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Several brands offer free Helpouts to support their products. Some carry a charge and others are free.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

OCTOBER 31, 2011

Panel discussion: How Will Technology Affect Productivity and Employment? What we see is a decline in operative production jobs and clerical/administrative support jobs. So the government does more to help people while they’re training for jobs, but the jobs are provided by the private sector. Should we be worried about that?

Enterprise Management 50

Enterprise Management Training Work Management Education 50