Biznology

MARCH 19, 2019

Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. Our goal is for Biznology to be a strong, valuable peer-to-peer learning network that helps you make smarter decisions for your business today — and prepares you for what’s next.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

MARCH 5, 2021

I have and continue to curate a range of reading and listening material, and this is another in a small series of newsletters that offer interesting insights not necessarily anchored to a specific topic. ” The Marshall Goldsmith Newsletter: Creating a New Team Culture. Arts, Music & Culture Corner.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Biznology

OCTOBER 17, 2018

What about your regularly scheduled newsletter? This is the kind of information that can help you push toward consistent incremental improvements in your digital marketing effectiveness. How does social media activity affect website traffic? Chances are it provides a bump in traffic, but is that traffic engaged?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

JANUARY 29, 2021

This week’s newsletter addresses these and other strategic and tactical questions. Before diving in, I thought it might help to start with PwC’s recent survey re: what the future of work may hold for 2021 (and beyond). What is preventing me from taking the necessary steps to make a change?

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

MAY 10, 2017

Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships. Establish credibility : influencers help you establish your company as a credible expert in your industry, especially if you are a newer or unknown company.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

NOVEMBER 16, 2017

In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business. In short, these small acts helped create a more credible and widespread performance-driven culture for JetBlue.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

MAY 21, 2021

This will be my final newsletter for the next few weeks as school winds down and we set out on some well earned vacation time in late May and early June. Now, as he works his way up, he’s realizing that always trying to fix everything won’t let him focus on leading – or help his team succeed. always, happy reading and listening! .”

Thought Leadership 151

Thought Leadership Lead Scoring Lead Ranking Organic Leads 151

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. ” Praxis Labs To Help Bring Forth More Conscious Leaders Using Virtual Reality. ” Book. . ” Blog Post. Seth’s Blog: The Unheard Voices.

Startups 193

Startups Communities Transparency Research 193

Biznology

JUNE 7, 2018

Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Promotional products can help you achieve this goal. Promotional products can help tie your branding into multiple marketing promotions.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

FEBRUARY 12, 2021

I will be taking a short holiday for the President’s Day weekend, so there will be no newsletter next week. Here’s how I built a network that helped me rebound even stronger.” There are two articles that delineate challenges specific to introverts and practices that may be of use. But I hadn’t.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

JULY 9, 2019

This also allows us to enable the user to leverage additional insights, such as demographics and geolocation, to help the site owners to further segment their visitor audience. RPS: Traditionally, the only way to de-anonymize your website visitors was to make an offer and persuade visitors to fill out a form or sign up for a newsletter.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

SEPTEMBER 13, 2013

How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. I subscribe to a ton of newsletters, and most are ones I’m genuinely interested in reading. Every Monday morning, I’m Null. But lazy email marketing too.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

FEBRUARY 7, 2018

It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. One way to strengthen the relationship with top customers is to send periodic newsletters to keep them updated about the latest products, services, and offers. Use analytical tools like Google Analytics.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. This simple exercise can have a big impact on easing employee anxiety and helping every person on your team feel secure and supported.”

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

SEPTEMBER 24, 2019

Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of design. As far as I know, there are very few criteria included in the WCAG guidelines that help guide our use of language.

Marketing Websites 91

Marketing Websites Guidelines Tagging Newsletter 91

Biznology

JULY 24, 2020

This is the first of a couple of health and care-related themed newsletters that will be forthcoming this month. Helping Your Team Heal. But the slow process of returning to a new normal—of naming our grief , helping one another reach acceptance, and finding meaning—will continue. . My best, -kj. ” TED Talks/Podcasts.

Thought Leadership 104

Thought Leadership Curation Efficiency Newsletter 104

Biznology

NOVEMBER 7, 2016

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. or “Subscribe to Our Channel!”. Create a video gallery.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JANUARY 4, 2019

It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients. However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

AUGUST 13, 2020

This can also be user generated content , which is not only helpful for you in terms of your content curation efforts, but it’s a huge boost to your content strategy. It comes off as more authentic and helps promote your employees as thought leaders. Visit the websites of these outlets and subscribe to their newsletters.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

OCTOBER 18, 2021

Dan Goelzer is the author of an insightful newsletter on PCAOB activities, Retired Partner, Baker McKenzie, and former Acting Chair, PCAOB. Fix ICFR-style controls that are helpful, such as IT systems hygiene. Beginning Steps. Eliminate futile ICFR-style controls for cybersecurity.

Design 104

Design Work Management Act-On Automation 104

Biznology

MARCH 25, 2019

Make sure you’re promoting your content on social media, sending out email newsletters, and engaging with your target audience through forums. #4: Instead of chasing after trendy SEO buzzwords, look for ways search engines can help you deliver more value to your target audience. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

OCTOBER 16, 2020

the newsletter resumes. ” Why Self-Awareness Isn’t Doing More to Help Women’s Careers. “ Women at Work returns October 5 with candid conversations and practical advice that’ll help get you through the messiness of 2020.” As we start October (when did that happen?), Well, what can I say?

Thought Leadership 118

Thought Leadership Press Demand Effectiveness 118

Biznology

FEBRUARY 2, 2015

Then the machine learning algorithm identifies patterns in the data to help you identify the characteristics of your best prospects–the ones most likely to close. B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation' Why do you care? Like this post? Sign up for our emails here.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

JULY 31, 2019

In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Today, this is not so. Resources are more Available to Entrepreneurs.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MARCH 3, 2014

The book walks you through understanding how to keep score based on actual sales and it helps you understand how to make changes to your marketing just to see what happens. ” Since then, I have spent a lot of time helping large organizations adopt more agile approaches. You basically treat your marketing as one big experiment.

Paid Search Agency 80

Paid Search Agency Wikipedia Internet Marketing Newsletter 80

Biznology

FEBRUARY 3, 2014

All of that work is to help people learn. Learning can help you make a better guess at what to try. Internet Marketing Monthly Newsletter Slider Digital marketing Education learn marketing social media Thought' Not at all. I teach more classes on digital marketing than I can keep track of. I blog (you might have known that).

Class 80

Class Education Internet Marketing Newsletter 80

Biznology

JANUARY 2, 2015

So, Boolean searches are the way that most technology vendors help you find the right social conversations. ” Although Boolean searches can be somewhat helpful in eliminating the wrong conversation, they unfortunately throw out the baby with the bathwater at times. And when it works, it’s great. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

JUNE 3, 2013

The reason I am familiar with this situation is because clients often ask me for help. Monthly Newsletter Web Site Search Customer marketing Web Design and Development Web search engine Website Website Search' Harsh question, I know, but the search results for many website search engines appear almost random.

Marketing Websites 80

Marketing Websites Generation Search Marketing Newsletter 80

Biznology

APRIL 1, 2013

Your newsletter, your website, your social media presence, and many other marketing tactics now make sense for any type of business, and with that, your brand matters more than ever before. These are big questions that every business must face in the digital age, but we do want to help you solve them.

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

AUGUST 22, 2014

Leveraging content you’ve already written is the key to success (and can help you keep your sanity!). This way, people can read the post and (hopefully) sign up for your newsletter. Because you do have a newsletter. ” The key to successful ongoing content creation is working smarter, not harder.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

SEPTEMBER 21, 2016

I’ve also been extremely lucky to have had a set of mentors that helped me get to where I am today. I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. It’s an extremely fast-moving industry.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

JULY 1, 2013

And if you’re not one of those few, we’d be happy to help. Monthly Newsletter Web Site Search keyword research Landing page Searching Web search engine Website' When you realize how much a lousy website search can cost your business, you might want to take some steps to make it better.

Marketing Websites 80

Marketing Websites Landing Pages Keywords Newsletter 80

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. ” Social media-predicted personality traits and values can help match people to their ideal jobs.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Biznology

OCTOBER 2, 2017

I try to help them think through what their options are (like any good consultant) but at a certain point, I have to talk to them a bit more forcefully. ” That usually helps us focus the conversation on what we can do to change the conversation rather than what we want other people to do. Find out what they need help doing.

Planning 266

Planning Marketing Consulting Tips 266

Biznology

SEPTEMBER 4, 2013

And it isn’t just that doing these things helps you when you get laid off. Internet Marketing Monthly Newsletter Offline Marketing Public Relations Reputation Management Business Dan Schawbel employment Generation Y Millenial Promote Yourself Soft skills' Doing these things is the best way to avoid being laid off. Think about it.

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 11, 2011

If you are a small business, SCORE offers free advice to help you improve your business. They also offer Webinars (I did one a few months ago) and a newsletter that they interviewed me for. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S.

Search Marketing 80

Search Marketing Wikipedia Small Business Marketing Search Engine Marketing 80