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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. To help avoid breakpoints in the customer experience, we recommend offering guidance on when and how to escalate issues to human agents. Reducing costs is only one side of the coin. You have questions? We have answers.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. It helps you track responses and tweak your game plan for next time. This goes beyond just inserting a name in an email. Your marketing database is your scorekeeper.

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

You can see where to insert the code in this example: Insert hidden preheader text here. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> </div> <!-- The inbox providers love that!).

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How to Use HubSpot's Content Assistant to Write a Marketing Email

SmartBug Media

The Content Assistant provides you with real-time, personalized recommendations and actionable insights to help make your email copy the best it can be. Insert Your Copy or Outline into an Email Once you've inserted your copy or outline into the email, you will see the HubSpot Content Assistant icon.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic. Perplexity solves the research equivalent of this problem.

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Everything You Need to Know About Ad Tags and Click Tags

Bannersnack

Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed. 5 minutes read Ad tagging is a crucial component of your display advertising efforts.

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The Little-Known Preview Text Hack You May Want to Use in Every Email

Litmus

You can see where to insert the code in this example: Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?. <div <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?.