Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. The employee-focused social network is changing the way the business operates. The social network “has became our primary form of communication,” Marx said. “I million customers. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. The world’s two most valuable brands – Apple and Google – are considered world-class.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

APRIL 4, 2013

I guess Google Alerts doesn’t find everything. Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review' The publication date is 2010, but I didn’t find out about it until just now.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). What could possibly unseat Google as the king of the Web? Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. But my blog is still my home base. Photo credit: Scott Beale).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

OCTOBER 9, 2014

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. The social network wars are over, Facebook won and it’s time to move on. They will be disappointed. No one knows.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

DECEMBER 18, 2011

They range from social shopping to gift recommendations to real-time TV and music sharing. Google+ Hangouts. brings together the social experience of the web and music. Shopping online is now social. The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Network sociality is more like a party than a phone call.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 31, 2011

Panelists: Alfred Spector, Google; Rodney Brooks, MIT, Heartland Robotics, David Ferrucci,IBM. Alfred Spector, Google. Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. Google cars are an example of that. I’m sure Google data centers will continue to grow.

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Barriers Google Differentiation Research 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. You can also use Google URL Builder.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 7, 2012

If the goal is to get people excited about history, shouldn’t we study the history of Google?” Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. Our young people are looking for complete convergence.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #2: Make your offer shareable. Tip #4: Promote everywhere.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MARCH 8, 2013

For those who are mystified by Google magic, this deck will get you up to speed. You can download the presentation and read the notes or watch the video. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. I had a chance to attend the recent Web 2.0 and Twitter. Why should you care?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

NOVEMBER 8, 2010

Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. I also have all my most important feeds organized into Google Reader. I have dlvr.it

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Skype Product RSS Copyright 50

Paul Gillin

OCTOBER 12, 2011

The next real social issue we deal with as a nation is executive compensation, and the only way you can justify the pay levels of these guys is to become more analytical. Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

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ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

” Google Translate couldn’t figure it out, so the product manager put the question on the network. Finally, it’s important to be sure you have the means to highlight success stories. Within 13 minutes he learned from another employee that the request was in Hindi and related to colors for a festival in India.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. You #keyword #spammer #you.”

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. If Google did that, Congress would be holding hearings. In essence, Klout treats every social network the same and all interactions equally, she said. The service crawls Twitter and ranks members automatically.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Looks just like Google Hangouts.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 10, 2013

Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Social media is about more than business, he emphasizes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

NOVEMBER 8, 2011

Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. It’s also got the staff hopping to maintain the coveted top position.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. Now, thanks to the Internet, we know this is not true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. Bottom line: “As you think about making your business more memorable, also think about how you make it more social.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 28, 2011

If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. In a recent entry condemning restroom devices that periodically emit a spritz of perfume , he wrote, “It does nothing to cancel out the underlying smell of the premises, merely adding one offensive aroma atop another. Remove Unnecessary Words.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Photograph, geotag and embed on a Google Map for ppl to see. Photograph, geotag and embed on a Google Map for ppl to see. I summarized: “@BrianBab21 Show, don’t tell. Building new cell towers?

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

OCTOBER 14, 2014

One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

OCTOBER 31, 2011

People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. You need to be comfortable working with information and you need social skills.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. About 300 P&Gers crowded the John G.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50