As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up. To stay ahead of the curve, let's take a look at the four most recent updates that Google has started testing to integrate their foray into social networking with the organic search world. MORE >>

Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. And since getting in early is a big factor in determining long-term success, B2B companies should test the waters with Google+ right now. Google+ Has More Appeal for Business than Recreational Users. The Google+ platform resembles Facebook, but lacks the pizzazz. Is your firm using Google+? MORE >>

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. Well, it seems that some influencers (such as +Mike Elgan with over 2 million followers) have decided that they like the idea of blogging on Google+ , which then transitioned into if they're using it for blogging, then Google should move resources from Bogger to Google+ and let Blogger fade away. How we're using Google+ and Blogger I'm using Google+ for my company , but also me personally. MORE >>

'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. always considered it to be just an attempt by Google to jump on the social media bandwagon — providing us with yet another burdensome social platform to maintain while failing to stand out among the giants that had such a firm hold on the social media market. Eventually, I caved and decided to complete my own Google+ profile as well as do some investigative research to see what all of the buzz was about. Have you Google’d anything recently? Image: kurichan+ ]. MORE >>

After a slew of Google updates that attacked poor, low quality content, SEO and content are now the cutest couple on the block. Having low quality blog posts or articles will not only hurt your website in Google’s and Bing’s eyes, but your readers will notice the lack of substantial content. We now know that Google doesn’t like that and won’t rank your site as high if you have an artificial or over-optimized link profile. A Google Authorship. You have great content that’s relevant and high quality, and you want to rank high in Google. MORE >>