Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Then came the web. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Insider Group

NOVEMBER 12, 2014

This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. I appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view. Thanks Conan. ” 12.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Hubspot

JANUARY 18, 2012

Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. It’s time to bring the Super Bowls ads into the social media arena of evaluation.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Martech Advisor

DECEMBER 16, 2019

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc. Practice social listening to know what people say about you on social media.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. It’s time to bring the Super Bowls ads into the social media arena of evaluation.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Content Standard

JULY 24, 2018

.” Luckily, these days we have a ready-made way to eavesdrop on consumer conversations thanks to the rise and rise of social media. ” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. Focus Groups.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Improve your product or service.

Social Media 95

Social Media Effectiveness Media Opinions 95

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClearVoice

OCTOBER 9, 2018

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. What’s your favorite social media platform? I like Twitter a lot, but less for “brands.” What do you believe in?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Buffer

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics. Social Media Intelligence. Here’s how: i.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Tags: Media. Conversation Aggregation. Ratings and Rankings.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. More importantly, listening shows customers you value their opinions. Use surveys, interviews and focus groups to collect feedback. Leverage social media listening tools to keep tabs on what customers are saying about your brand online.

Marketing AI 132

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 132

Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Show the young people in your church how much you respect them by valuing their opinions and ideas. This can be driven through social media channels, like Facebook or Twitter.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? Social Media. I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile. So, if you know who your buyer is, turn to social networks to see what you can find. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Litmus

JANUARY 23, 2024

Poking around their website gives you a sense of what’s hot with web design, email design, social media, and more. Carin follows fellow #EmailGeeks on X (formerly Twitter): “My feed is like 75% email geeks. Now that you’re inspired, what’s next? Go forth and create, email geeks!

Examples 85

Examples VALS Newsletter Design 85

Golden Spiral

APRIL 16, 2019

So I started playing around with social media. Now, I was on social media. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

OCTOBER 10, 2013

and a Twitter account.) summarizing her opinions on the changes from Google. 20) "can people have a relationship through social media". 34) "fashion focus group questions". I once yelled at the JetBlue Twitter account for scheduling bad weather while I was flying. I honestly don''t know.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Sprout Social

JANUARY 30, 2023

As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. This is where social data comes into play. Get the customer into the DMs and solve from there.

Examples 113

Examples Ideal Customer Profiles Brand Identity Branding 113

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

ClearVoice

JANUARY 16, 2020

Perhaps they’ve neglected their buyer’s guides and instead spent too much time cozying up to mattress bloggers and potentially dubious opinion makers. Morgan opened up their Twitter account for questions and was pummeled with hours of abuse by disgusted former employees and customers. What are these brands doing wrong?

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Social Media. Notice the subtle difference?

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? That said, be warned: People on social media (especially Reddit) have a tendency to jump to the negative.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. There are also several Voice of the Customer methodologies to consider, including 1-on-1 interviews, chatbots on your website, social media, website browsing patterns, and so on. Tell us on LinkedIn , Facebook , or Twitter.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSquared

JUNE 25, 2015

It’s an opinion. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. Some places where people post these reviews are: Twitter Facebook: Just yesterday I saw a post that has gone kind of viral about the said user ’s bad experience with Club Mahindra.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40