Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Objectives.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 110

Social Media Media Budget Programs Paid Search Agency 110

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. At a minimum, that includes LinkedIn, Facebook, and Twitter.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Sprout Social

JUNE 12, 2016

That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Don’t get it twisted, Twitter Insiders are no one-trick pony.

Social Media 52

Social Media Twitter Facebook Media 52

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 102

Social Media Social Marketing Media Planning 102

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

SendX

JULY 1, 2021

This can include communicating with them directly or gathering feedback from external sites, like Yelp or social media. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. This includes Instagram, Facebook, and Twitter, but also blogs and forums.

Business 356

Business Template Customer Satisfaction Analysis 356

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. A key tip to using social media as a source of VoC is to not be intrusive.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Content Standard

FEBRUARY 27, 2019

Social media. Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Building an ‘Always on Brand’ Presence on Social. This is what staying on brand with your social media customer service is all about.

Social Media 76

Social Media Budget Programs Service Media 76

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Humanizing Your Brand with Employees + Social Media. Related : Learn how Dell empowers their workforce on social media and has over 10,000 employees actively sharing online.

Social Media 63

Social Media Branding Brand Identity Media 63

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months?

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. We are all trying to align around customers through social channels.

PR 100

PR Social Media Social Marketing Planning 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

LEADership

APRIL 29, 2014

Given that social media marketing has become one of the most exciting business activities, let’s talk about why spring cleaning your social channels is essential and how to do it. Let’s Focus on these Top 5 B2B Social Media Channels: 1. LinkedIn: See if your profile needs a refresh.

Social Media 40

Social Media Advertising Channels Media B2B Thought Leadership 40

Sprout Social

MARCH 7, 2022

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Viral Marketing 116

Viral Marketing Network Marketing Fulfillment eCommerce 116

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Connect with him through Twitter or LinkedIn.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. The team is also used as a sort of focus group for various marketing ideas. That’s the first tip.

Service 134

Service Skype Social Media Forecasting 134

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Political candidates now understand that a successful campaign relies on a tight, strategic social online and content plan.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Thankfully, we have social media to help us give our content an initial boost. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. Social Media Strategy'

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Then came the web. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Dates might also limit what content you want to focus on.

Top of Funnel 143

Top of Funnel Content Lock-In Social Media 143