Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. A: In my opinion, the company’s content marketing efforts will be closely tied to online and offline user experience and augmented reality moving forward. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Marketing Insider Group

NOVEMBER 12, 2014

This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. The author calls this “one of the most famous opinions from a highly opinionated man.” But interesting to consider how it got here?

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. It helps you to understand behavior, needs, views, and opinions, and also to see the role a brand plays in everyday life. Focus Groups. Image attribution: Kevin Grieve.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout.

Social Media 111

Social Media Paid Content Media Business 111

ClearVoice

OCTOBER 9, 2018

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. I like Twitter a lot, but less for “brands.” If you can be the voice of your brand, take that to Twitter. What do you believe in?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. In my opinion, this is the difference between good or great. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech Advisor

DECEMBER 16, 2019

It’s not about implementing every suggestion but letting your customers know that you value their opinion. Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response. Send Personalized Video Emails.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. There are too many players, stakeholders and opinionators in every organization.

SEO 64

SEO Tips SERP Forrester 64

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Tools to Enhance Your Social Listening Strategy.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Ask people in your social network to share their opinions on a critical issue through a survey or poll. And you know what?

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics. Connect your Twitter account to Followerwonk.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Show the young people in your church how much you respect them by valuing their opinions and ideas. This can be driven through social media channels, like Facebook or Twitter.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile. Focus Groups or Group Interviews. But there’s another component needed to really understand your buyer. What’s their lifestyle like?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Golden Spiral

APRIL 16, 2019

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion." You talked about the bias of doing an internal group. Same thing happens with a focus group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Sprout Social

JUNE 12, 2023

More importantly, listening shows customers you value their opinions. Use surveys, interviews and focus groups to collect feedback. Social media is the global watering hole where customers gather, engage and voice their opinions. So, listen actively. In other words, social media is a customer experience powerhouse.

Marketing AI 134

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 134

Hubspot

OCTOBER 10, 2013

and a Twitter account.) summarizing her opinions on the changes from Google. 34) "fashion focus group questions". I once yelled at the JetBlue Twitter account for scheduling bad weather while I was flying. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. 36) "some junk words".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Conversation Aggregation. Ratings and Rankings.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Litmus

JANUARY 23, 2024

Carin follows fellow #EmailGeeks on X (formerly Twitter): “My feed is like 75% email geeks. I wasn’t even active on Twitter until a Litmus Live event, and I realized I was missing half the conversation that was happening online under #LitmusLive. Now that you’re inspired, what’s next? Go forth and create, email geeks!

Examples 86

Examples VALS Newsletter Design 86

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns.

Social Media 96

Social Media Effectiveness Media Opinions 96

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

ClearVoice

JANUARY 16, 2020

Perhaps they’ve neglected their buyer’s guides and instead spent too much time cozying up to mattress bloggers and potentially dubious opinion makers. Morgan opened up their Twitter account for questions and was pummeled with hours of abuse by disgusted former employees and customers. What are these brands doing wrong?

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Sprout Social

JANUARY 30, 2023

Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis. Sprout’s tool gives you instant access to an aggregation of your customers’ opinions and needs. You’ll be positioned to win in no time.

Examples 115

Examples Ideal Customer Profiles Brand Identity Branding 115

B2B Digital Marketer

MARCH 4, 2021

Rita’s Twitter: [link]. Jim Rembach (00:59): Well, as you say that I started reflecting back in turning back the dial on like, well, those are some of the same questions I had about Twitter. You can connect on clubhouse using your Twitter or using your Instagram. ” Episode Links and Resources. Episode Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. The latter two are unique and valuable—but underused—channels for B2B market research.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114