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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot?

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How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time.

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

To stay on top of your game, you need to spice up your social media marketing. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

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Hate speech on social media can significantly damage brands: Study

Martech

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

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The Complete Guide to Social Media Lead Generation

Brandwatch Marketing

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?