Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Optinmonster

OCTOBER 17, 2023

Then, you can improve your website based both on hard numbers and users’ experiences and opinions. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. You can also use social media to your advantage.

Research 97

Research Case Studies Case Study Skype 97

The Lead Agency

NOVEMBER 14, 2023

Industry reports, trade publications, and social media listening tools are instrumental in gauging market sentiment and understanding consumer preferences, enabling a more comprehensive assessment of your competitive landscape.

Ad Building 118

Ad Building Business Work Management SWOT 118

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Some tools, like the paid SEO tools mentioned above and social media tools like Sprout Social, will allow you to save phrase searches so you don’t have to manually type them in each time.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 114

Business Analysis Work Management Forecasting 114

Biznology

JUNE 9, 2020

This is why you need to engage people, specifically your current clients and followers on social media, and ask them for an opinion as a crucial element of your after the Coronavirus period. It has surpassed both text and images, especially with the rise of live streams and stories on social media.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Convince & Convert

APRIL 9, 2015

Why Is It So Important for Businesses to Pay Attention to Social Data? People post their emotions, thoughts, and opinions. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. Focus on developing conversations, not campaigns. That’s empathetic listening.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Navigate the Channel

MARCH 13, 2023

Social proof is the value in customer feedback, as potential customers, as well as current customers, want to see that you do what you say. Feedback goes far beyond just opinion. This feedback can come via comment boxes, social media comments (monitor them!) (True for any company.) What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Ranking Lead Scoring 65

Biznology

JUNE 7, 2012

Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. It’s unprompted.

Research 80

Research Social Marketing Focus Group Social Media 80

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

KoMarketing Associates

APRIL 28, 2015

Regular mentions of the brand on message boards, in social media, through email, etc. Focus and Test Groups. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Plus, social insights can give you everything you got from your brand survey and more. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand Health Social Listening Topics.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. You read the newspaper or a magazine.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize quantitative and qualitative methods to thoroughly analyze the data, uncovering patterns, trends, and gaps in the market.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Social media is your market talking. Asking your audience about your product/market fit.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. Focus on developing conversations, not campaigns. That’s empathetic listening.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

Eric Mower + Associates

JANUARY 18, 2019

According to the Harvard Business Review , one reason for a decline in association membership is social media. One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members.

Opinions 82

Opinions Focus Group Consulting Trends 82

Oktopost

MARCH 22, 2022

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. Qualitative information.

Research 74

Research Buyer Personas Focus Group Customer Satisfaction 74

Hubspot

JANUARY 18, 2012

Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Marketing Insider Group

NOVEMBER 12, 2014

This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. I appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view. Thanks Conan. ” 12.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Adobe Experience Cloud Blog

JUNE 20, 2017

In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints. Beyond the buyer, our existing customers today want to feel wanted and understood.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). We don’t have the luxury of clear cause and effect — of direct conversations followed by ink on a contract.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

FMG Suite

NOVEMBER 23, 2020

No one likes getting negative feedback, but taking the time to solicit opinions from clients can help a firm do more of what works and improve the services they offer. These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. Client Advisory Boards.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. You can invite your customers to participate in the rebrand through surveys, email campaigns and social media.

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52