Writing on the Web

AUGUST 21, 2013

” To me, in my world of professionals who use the Internet to get found, get known and get clients , a successful business blog is one that works for what it was set up to do. They hired me , we worked together for several months. Of course, these are smart people, but I’ll bet you’re probably smart in your own field.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

MAY 14, 2014

Hiring someone to do this for you makes sense, because you are freeing up brain-space for more creative and challenging work. Follow up with comments and status updates that mention your field of #expertise and associated #keywords. Ask a question and get valuable input and connect with people in your field.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

MARCH 6, 2013

I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. Step outside your field. Within your field, seek out experts in other domains.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JULY 16, 2015

I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort, working for someone else. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

FEBRUARY 20, 2015

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

JUNE 4, 2015

Before your field gets flooded with too many on the same topic (if it isn’t already). All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. Are you an expert? Then you need to write and publish an expert ebook.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JUNE 16, 2015

Copy the entire title of target keywords into the search field. Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. Narrow down blog post ideas with Google AdWords Keyword Planner. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 21, 2014

When you’re competing online with other experts in your field, what makes you stand out? Other times a good hook works better. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JANUARY 2, 2014

The answer is yes : in certain fields, I am a ghost writer. How much is it costing you (money, people, work, clients, reputation, etc.) I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. Some people have clear ideas of what they want to say. (how

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MAY 27, 2015

The answer is yes : in certain fields, I am a ghost writer. How much is it costing you (money, people, work, clients, reputation, etc.) I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. What are your expectations? to not do it?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MARCH 31, 2011

I know many of my readers and clients who want to become thought leaders in their field. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. And, you do need to add your point of view.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). However, readers are still hungry for solutions and are looking for trustworthy professionals to work with. Get totally confused and go eat something or go work out. Pick up the phone and call a friend or colleague and talk about it.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JANUARY 3, 2014

Before your field gets flooded with too many on the same topic (if it isn’t already). All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. Then you need to write and publish an expert ebook.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

FEBRUARY 4, 2016

I don’t care how good your writing is or how important you are as a thought leader in your field. Look at it this way: no matter how hard you work in content marketing, if you cannot be found through the search engines, it will be in vain. It’s not. Your blog needs good Search Engine Optimization , or SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JANUARY 9, 2014

And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. It’s why we are drawn to tell-all tabloids and survivor shows. It’s how newspapers sold for many years, based on dramatic headlines.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

DECEMBER 29, 2011

You can find good writers in just about any field. Content marketing doesn’t work as well without unique and personalized copy. Some people use canned articles ‘as is’ They don’t take the time to add their own stories, to explain how it is for them in the work they do. We need to communicate that passion.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

MARCH 27, 2013

Instead of generously sharing information about their field of expertise, they share “me-formation.” Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

FEBRUARY 26, 2014

Three narrative styles are particularly powerful: a) Situation-complication-resolution framework ( Dan Pink on motivation at work). It’s a prime reason to speak with a coach or editor who’s familiar with your field. This might mean your ebook has three parts with 2-4 chapters in each part. John on eight secrets of success).

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JULY 31, 2013

The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. There has to be some reward for them, so find what works, or consider paying them.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

APRIL 24, 2013

Do my current readers also search for topics in this new related field? Yes, it’s work and time, but you may as well get started now. Is my target audience the same for both business offerings? Are there similar keywords people would search for to find both? You need a new blog. You’ll be glad you did in a year or two.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

APRIL 28, 2011

You can find good writers in just about any field. Content marketing can’t work well without unique and personalized copy. I get frustrated because people use canned articles ‘as is’ They don’t take the time to add their own stories, to explain how it is for them in the work they do.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Neuromarketing and How Content Marketing Works. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 4, 2013

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. She has years of experience working with website content writers. Guest Author bio. Jessica Davis is a Content Specialist at Godot Media – a leading writing services company.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MAY 22, 2013

Or use AllTop.com , an easy way to look up blogs in any field. When Business Blogging Works Too Well… Blogger’s Block: Writing Tips to Get “Unstuck” Blogging that Makes Sense: Mind Your P’s and Q. From there, you can see which ones interest you the most, and propose guest posting or blog swapping as well.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

APRIL 19, 2011

There are a gazillion websites in your field. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JUNE 9, 2010

Hiring someone to do this for you makes sense, because you are freeing up your brain-space for more creative and challenging work. #1 2 Time-saving tip, for Twitter: Besides driving traffic back to your blog, you want to follow up with comments and status updates that are in your field, that mention the keywords you’re an expert in.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

DECEMBER 12, 2012

To reinforce trust and credibility and establishes you as an expert in your field. About our guest author: Scott Buffaloe earned his MBA at the University of Mississippi, and works with his wife, Christine Buffaloe, at Serenity Virtual Assistant Services. Ask yourself why people would need to access your website?

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JULY 27, 2010

At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Can it be outsourced?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. You may be expert in your field, but not so hot at writing. Most people struggle with it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 7, 2010

I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. News flash: Because it works! We’re hard-wired that way.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JUNE 10, 2010

The group forums are a great place to pose or answer a question, or post one of your blogs as a news item if it’s relevant to others in your field or your town. Don’t know how long the InMail edge will last, but while it’s new and novel, it’s a great way to hit companies or publications you’re dying to work for.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

JANUARY 15, 2014

Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. They’ve worked for decades and want to leave a legacy and advice for those who follow. Ask readers to respond in some way.

Interactive Marketing 100

Interactive Marketing Consulting Training Intent 100

Writing on the Web

FEBRUARY 21, 2014

Originally focusing on technology, entertainment and design—hence, the initials—TED Talks feature remarkable experts in diverse fields with revolutionary ideas. Identify a central idea, and work backwards to establish a reader-centric narrative that includes stories and facts. TED Talks are truly inspiring. How will my readers benefit?

Tips 100

Tips Video Marketing Design Features 100