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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. B2B creators are experts in their fields. These businesses look for insights that can help them scale and innovate while managing the complexities of growth.

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How Your Current Field Can Help You Enter the Digital Marketing World

Spiralytics

As kids, when you were asked what you wanted to be when you grow up, you probably answered somewhere along the lines of doctor, lawyer, teacher, veterinarian, and the like. While these jobs are all noble and good to aspire for, chances are, you might not have pursued what you dreamt of as an adult.

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How Outreach Helped an Inside Sales Guy Crush It Out In Field Sales

Outreach

Outreach Helped Me Sell Like a Neighbor—From 1,000 Miles Away What’s your territory? Here are four of the biggest ways Outreach helped me manage my sprawling territory successfully. At my last job—that is, before I became such an Outreach fan that I joined the company—mine spread from Texas to Florida.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Revenue, however, is not the only benefit.

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Why Gifting is the Secret to Successful ABM Campaigns

This strategy can help you stand out and be the key differentiator in a crowded field. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether.