Launch Marketing

MARCH 22, 2023

B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service. You can reference our guide below to find standard sample questions to use. Check out our B2B case studies for more examples!

Case Study 111

Case Study Case Studies Studies Work Management 111

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. These features allow you to engage immediately when followers have questions from one central hub. These are just a sampling of MarTech tools in a crowded martech landscape.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Customer Experience Matrix

JULY 25, 2020

Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. It’s this traditional definition that matters when you apply use cases to system selection, since you want the use case to specify the features to be demonstrated. It’s a dangerous assumption. (To

Work Management 194

Work Management Marketing Management Sample Vendors 194

B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers.

Linkedin 100

Linkedin Service Product Sample 100

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. Why we care.

Marketo 104

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 104

SendX

JUNE 25, 2021

An apology email is any message you send to your customers and potential customers that corrects a mistake in a previous email sent or a reply to a customer complaint about poor service or product they received. Take this for example: You sent out an email campaign about a current discount for a certain service you offer.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Tomorrow People

NOVEMBER 25, 2021

Firstly, VoC data is crucial for product and feature development. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk. The other key point to keep in mind is your sampling strategy.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

seo.co

APRIL 9, 2020

What Should I Expect to Pay for SEO Reseller Services? Search engine optimization (SEO) is one of the best services a marketing agency can offer their clients, but there are a few caveats that make it difficult to execute. And if you run into issues while providing SEO services, you’ll have no one to lean on for troubleshooting.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Traditional A/B tests could often have a negative impact on the UX in some cases, particularly if you are testing new website designs and features. Sample size adjustment. Reduces Costs and Eliminates Monotony. Scheduling.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach. Here’s a similar scenario.

Work Management 99

Work Management Marketing Automation Services Marketing Management Marketing AI 99

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Optinmonster

APRIL 29, 2022

A lead is someone who is interested in buying your product or service. Then ask if they know anybody who might also benefit from your product or service. You can offer a reward for referrals such as an extra product, complimentary service, or credit toward future purchases. Feature Real Users in Your Marketing.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

Salesforce Marketing Cloud

DECEMBER 6, 2023

As a senior conversation designer at Salesforce, I’ve worked on a variety of features and products involving conversational AI and generative AI. For example, I recently supported Salesforce’s Einstein Bots modularity effort with teams in Service and Commerce Cloud. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

MARCH 27, 2023

The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., This new feature allows you to choose a percentage or a count of list members who will be added to a new static list. In-app editing features also now include changing text, attachments, mentions and link previews.

Enterprise Management 92

Enterprise Management Hubspot Terms and Conditions Sample 92

Marketing Insider Group

JUNE 1, 2020

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Their final average markup value for their sample set was 2,700%! Or check out our services to help evolve your culture.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. We love the fact that these platforms continually to update features for more efficiency and better functionality.

Adwords 100

Adwords Features Google Mobile Advertising 100

Sprout Social

JANUARY 9, 2024

This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Customers expect personalized service that’s more than just resolving an issue quickly.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Zoominfo

MAY 20, 2018

Here are a few sample questions to consider: What product or features were you initially interested in? Were you comfortable with the capabilities of our products and services? Are there any products or services you wish we offered? Does your competitor offer a unique feature that caused you to lose several deals?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Contently

FEBRUARY 8, 2022

Oh, we should talk about all of these totally awesome product features!” To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. This campaign is fully focused on the people who use their service from both a business and leisure standpoint.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

OCTOBER 20, 2020

ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. The largest firms — those earning more than $1 billion annually — have done the best at innovating new products relative to the total number of businesses in our sample. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Banks face a catch-22: Customers complete most banking online, but 50% of people prefer visiting in-person branches for certain services. . Create a Consumer Product Sample. Implement Augmented Reality Features. What is Phygital Marketing?

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Salesforce Marketing Cloud

MAY 2, 2022

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption. “I Product sampling. Enablement.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Marketing Insider Group

SEPTEMBER 9, 2020

Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. The estimated CLTV will vary month-to-month for businesses with a small sample size. Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Hinge Marketing

OCTOBER 10, 2019

I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. At the same time, a lot of these larger martech tools offer a mind-boggling number of features and capabilities. We think that marketing involves selling our products and services.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Optinmonster

JUNE 13, 2023

You can now filter based on: The type of seasonal campaign you want to run Goals The industry your business is in OptinMonster features you want to use in your campaign New Lead Generation Templates We added 6 new campaign templates to help you shorten the time needed to convert website visitors into leads and paying customers.

Lead Generation 61

Lead Generation Template Campaigns Lead Scoring 61

SmartBug Media

MARCH 15, 2023

It’s also important to consider any HubSpot-Salesforce integration features that may increase the risk of data breaches or other security issues. Security Considerations Security and compliance analysis includes verifying that HubSpot-Salesforce data is secure and compliant with industry regulations.

Hubspot 98

Hubspot Webinar Metrics Sample Training 98

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Users can be allowed to try out makeup, clothes, etc. Use AR for B2B.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

ClearVoice

FEBRUARY 12, 2023

So, it’s no surprise that many businesses turn to content service agencies for their content needs. As with any online service, it takes some digging around to find the best fit. In 2019, ClearVoice became a subsidiary of Fiverr, the world’s leading digital services marketplace.

Paid Search Agency 52

Paid Search Agency Work Management Ideal Customer Profiles Marketing Management 52

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

ClearVoice

AUGUST 24, 2021

Add work samples where relevant. Check out career consulting firm HiConsulting Services for their guide on how to get LinkedIn recommendations. If you’re really stuck, it might make sense to invest in professional LinkedIn optimization services, since an optimized profile can help you get more freelance work. Grow Your Network.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Convert

NOVEMBER 13, 2023

Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Experimentation is indispensable when products focus on a growth outcome instead of simply rolling out features. Why Is Product Experimentation Essential in Today’s Climate?

Product 52

Product Lead Ranking A/B testing Sample 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The DataWeave language can have a steep learning curve, but DataWeave Codegen simplifies the process by letting users generate DataWeave scripts by simply providing a sample input and output data corresponding to the desired DataWeave code. To calculate pass@k, n k code samples are generated per task.

Generation 64

Generation Lead Ranking Sample Training 64

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. 10-20 Writing Samples. Your portfolio should include enough samples to give people a good idea of your range of writing talent and technical expertise.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. And these are features that make these possible…. Best Google Optimize Features. Simple Beginner-Friendly UI: Lots of features come with lots of options. Feature limitations.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

ERDM

AUGUST 2, 2018

Article by Ernan Roman Featured on CustomerThink.com Marketers are constantly introducing newer and more sophisticated Customer Experiences (CX). 2 Involve Your Cross-Functional Teams: Recently both myself and one of my colleagues had similar poor experiences when attempting to deal with customer service related to online purchases. . #2

Service 51

Service Touchpoints Tips Paid Search Agency 51

Spiralytics

MARCH 27, 2024

Although the country is known as the prime human capital for outsourcing IT, customer service, and virtual assistants, Filipino content writers stand just as strong. Build an appealing portfolio to show writing samples. Featuring different genres and topics can highlight your proficiency. When should I hire a content writer?

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Salesforce Marketing Cloud

FEBRUARY 23, 2024

As a senior conversation designer at Salesforce, I’ve worked on a variety of features and products involving conversational AI and generative AI. For example, I recently supported Salesforce’s Einstein Bots modularity effort with teams in Service and Commerce Cloud. Many of the same rules of conversational interaction still apply.

Design 69

Design Conversion Guidelines User-Generated Content 69