Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Avoid being too feature or jargon-heavy. Video Storytelling Tips 3.1 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. It features various products with multiple CTA buttons throughout. Key Takeaways.

Promotion 138

Promotion Examples Landing Pages Click Rate 138

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

AUGUST 13, 2019

Several large brands I work with are now migrating to quarterly audience assessments, especially at the business unit level,” the author writes. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Where are they running into issues?

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Reported features. Novelty: The Storytelling Element Your Brain Craves.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Biznology

AUGUST 5, 2020

All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. You’re the storyteller, and you want strong visual support for each chapter.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: Who are your heroes?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. You find two online services for the same monthly price with almost identical features. Source: HubSpot. You notice one key difference.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

The Customer

NOVEMBER 30, 2020

I encourage quasi-scripting of your session – if you can “write the way you speak.” As a storyteller I like a set-up, a through-line, and a resolve. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. To inquire about help with a B2B podcast please email podcasts@mossappeal.com.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

CMO 86

CMO Enterprise Management Planning Work Management 86

Webbiquity

JANUARY 18, 2024

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. So make it count.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Anyword

FEBRUARY 16, 2022

Click the link below for a five-minute refresher on writing emails that rock it. This is a great one for featuring rich products or services with simple value propositions. FAB’ stands for: Features: the aspects of the product/service that you are promoting (preferably something unique). Storytelling. Shame on you!

Copywriting 72

Copywriting AIDA Marketing AI Lead Scoring 72

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” If Your Blog Writing Stinks… Content Marketing with Stories: Better than Facts.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better.

Social Media 126

Social Media Social Marketing Examples Planning 126

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Sprout Social

SEPTEMBER 2, 2022

Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Paid social media marketing training and resources. Level: Beginner.

Social Media 114

Social Media Training Course Resources 114

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Shift thinking from telling prospects about the features and benefits of a product to talking about outcomes. If you do the research, the personas almost write themselves.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Contently

JUNE 1, 2016

The longform report features interactive maps, graphs, photography, a retirement calculator, and 3,000 words of text, but what makes the article stand out is how it balances quantitative and qualitative content. I think the average five-hundred-word post is essential. We know that it works,” Hynek said.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. What feature of the product matters to them?” Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. This business-to-consumer brand features raw, and sometimes uncut, footage from Oreo lovers around the world. Its proofreader feature helps educate users with proofreading skills. In fact, the number of monthly U.S. podcast listeners increased by 10.1

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. ‘Everybody writes’ emphasizes the importance of writing for social media marketing. . Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sage Marketing

JANUARY 20, 2022

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. ” “What feature of the product matters to them?” Flex Your Storytelling Muscle . “ What nugget can I offer to solve their pain point?”

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98