Sage Marketing

JANUARY 20, 2022

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. ” “What feature of the product matters to them?” Flex Your Storytelling Muscle . Is your post going viral or is it toast?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. This business-to-consumer brand features raw, and sometimes uncut, footage from Oreo lovers around the world. Its proofreader feature helps educate users with proofreading skills. In fact, the number of monthly U.S. podcast listeners increased by 10.1

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Featured image attribution: Jordan Wooley. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. This format features one or more hosts who talk conversationally in the same studio set up each episode.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. For instance, the Kimpton Hotel chain frequently features its staff on Instagram, from housekeepers to chefs, putting a face to the name and fostering a sense of connection and brand loyalty.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Twitter Moments is also a great alternative to showcase featured content. The feature is currently available in 40+ countries, including Canada, France, Germany, and the United States. JCPenney Uses Instagram ’ s Shopping Feature.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. This video features two creators who reflect the audience they may want to attract. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. It can be as simple as that.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . More importantly, you must compellingly present your CTA to mobilize people to act.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. Make sure your hosts match well with your chosen topic if you want your podcast to last!

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Outbrain

JANUARY 1, 2019

This was accomplished by a professional Formula One driver in a specially fitted Range Rover SUV, featured in a nail-biting video by Land Rover. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. But it’s also important to realize that HOW you craft and present your ideas is what really matters when it comes to originality. Structure – order and way you present your ideas. Attitude – tone.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. They featured employees and their product played a key role throughout the video.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you? Let's jump in! ??

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. This year’s event was bigger and better than ever.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. We sometimes want to focus on always having steady performance, which isn’t necessarily a bad thing, but isn’t how companies that are viral in their industries usually grow. featured photo via Pixabay.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Outbrain

JUNE 16, 2021

Featuring an interview with an acknowledged expert in your field shows the authenticity of your brand voice, proves your credibility, and provides valuable information. Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

The New York Times covered this trend and described the most popular features on Slate , Time , and its own site. Record traffic resulted not from breaking news stories or in-depth features and analysis, but from quizzes and games–referred to as “gamification of content.” VR can be a vehicle for powerful storytelling.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

ClearVoice

JANUARY 10, 2020

Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers. And the reality is, very few will ever be presented with the opportunity. Goal #4: Use customer stories to expand your social media strategy.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Hubspot

APRIL 3, 2015

Instead, ideal candidates are "inventors, teachers, artists, scientists, change agents, storytellers, big-picture thinkers, prodigies, performers, makers, technologists. Think about how you present yourself, how you walk onto the stage, and how you address your audience. Leadership Pop Culture featured-1 Daily Weekly'

Viral Marketing 28

Viral Marketing Correlation Conference Impressions 28

ClearVoice

APRIL 15, 2020

Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Attending from home is one-step removed from being physically present, so you must take extra strides to bring your event to life.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. A key feature of both the iPhone X and XS was the cameras. It also features Amazon's CEO, Jeff Bezos. It's a Tide Ad" (Tide).

Video Marketing 74

Video Marketing Paid Search Agency Marketing & Strategy Amazon 74

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Once we’ve done that, we can analyze the information and present it directly to the user in our various products. Citations and References.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Hubspot

APRIL 23, 2015

Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. However, all these niche segments present opportunities. Tell stories that matter: Storytelling is critical for any brand. GE Reports for healthcare uses a lot of storytelling in its content. GE Healthcare.

Work Management 262

Work Management Marketing Management Examples Content Marketing 262

Hubspot

NOVEMBER 4, 2016

That’s some seriously effective storytelling, and if you want to craft a killer story, no matter what the content format, you have to do great research. Our very own research hub offers free market research data and presentation tools to visualize your data. gov,edu,org,com), among other features. 2) HubSpot Research.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Content Standard

APRIL 19, 2024

TikTok’s algorithm excels at showing content to users most likely to engage, meaning (with the right content) brands have the opportunity to reach a vast audience and potentially go viral. The app has recently been integrating more shopping features like in-app purchases that make it easier to convert audience interest into quick sales.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98