Remove Features Remove Microsite Remove Presentation Remove Storytelling
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5 Examples of Creative Healthcare Content Marketing

Contently

The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Shift thinking from telling prospects about the features and benefits of a product to talking about outcomes. presentations, demos, videos, mockups, microsites, etc.).

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

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Hire an Education Writer: 6 Experts for Any Content Marketing Budget 

nDash

Presently, I am the Executive Director of Wichita Public Schools.”. Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Public and Private School Principal. privacy law.

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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption.

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8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story

ClearVoice

Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Attending from home is one-step removed from being physically present, so you must take extra strides to bring your event to life.

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A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. This is especially the case when coupled with the “Call to Action” feature that Facebook now includes in video posts. As you’ll see, in this case, we treated the interview as a news story.