Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Webbiquity

JANUARY 18, 2024

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. So make it count.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. Let’s dive in!

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. A recent study shows that top-performing sales teams are 1.6 Again, this is a good case for data. Data can be the guidepost in your pitch prioritization.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Biznology

FEBRUARY 16, 2018

In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat. I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

ClearVoice

FEBRUARY 2, 2024

.” For instance, when Dove ran an ad for its body wash featuring a black woman turning white, many people on social media called for a boycott due to the ad’s apparently racist overtones. Then, you create a series of emails that showcase product features but don’t appeal to the customer’s personal story.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room. Build a Content Pipeline.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. Most of Contently’s webinars feature two presenters.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Case studies. Example 1: Woobox case study. Study the language the source uses.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Proper storytelling while implementing analytics can help fix this. In studying narrative structure, we learn that heroes are tested by a series of trials or events (in marketing, actions) which present choices that tell us about the hero.

Storytelling 47

Storytelling Analytics Enterprise Management Work Management 47

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. We paired people into cross-functional groups, and each team had to present on a particular use case. How Did We Get Here? Mapping the Buyer’s Journey.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B. Campaign ROI.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

B2BMarketing.net

NOVEMBER 6, 2023

Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. Bridging the gap: Leveraging digital engagement data for sales success This riveting session features both ON24’s Hannah Kemshell and Integrate’s Simon Roberts as they discuss the need for both marketing and sales to be on the same page in order to succeed.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Develop the Right Ideas at the Right Time.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

KoMarketing Associates

FEBRUARY 9, 2016

And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Embodies good storytelling principles. It’s a way to reward high-value customers in a feature highly visible to the business community. Wrike: Use Cases. CASE Equipment: CX160D Excavator. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

accelerate agency

JANUARY 16, 2022

It’s less visual and more features-driven. SaaS website copywriting needs to bring out features not typical to most product descriptions. Fuse in some storytelling It’s a little harder to get someone excited about something that’s not a physical product. Brand storytelling. It’s not colorful. Book a Consultation 2.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

It’s less visual and more features-driven. . SaaS website copywriting needs to bring out features not typical to most product descriptions. Fuse in some storytelling . You’ve got a bunch of technical features, and you’ve somehow got to make it seem magical. Brand storytelling. Benefits before features.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” After these calls, we can start strategizing how we will create content to support our storytelling efforts.

Research 107

Research Ad Building Storytelling Content 107

Scoop.it

SEPTEMBER 22, 2020

Use the power of storytelling. No wonder, messages presented as stories get etched in human memory 22 times better than plain facts. . It uses interactive storytelling to convey its features and preparation of the products. The next section of the email includes the features of Spark 2.0 We all love stories.

Conversion 87

Conversion Optimization Content Curation 87

Valasys

JANUARY 25, 2024

For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. Consider using customer testimonials or case studies to highlight the real-world benefits of your product. Understanding your audience is equally crucial.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

ClearVoice

MAY 31, 2022

In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. In this case, the reciprocity norm is the tendency of most folks to return the favor.

Content Marketing 96

Content Marketing Content Case Studies Paid Search Agency 96

Zoominfo

OCTOBER 5, 2021

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Develop the Right Ideas at the Right Time.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100