Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. For instance, the Kimpton Hotel chain frequently features its staff on Instagram, from housekeepers to chefs, putting a face to the name and fostering a sense of connection and brand loyalty.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

APRIL 28, 2020

They also need to know how to present that data in a digestible way for others. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Sprout’s research reveals that 33% of social media practitioners and 31% of social media leaders have this issue. There’s no need to reinvent the wheel.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Digilant

SEPTEMBER 28, 2023

But at the top of the page, Dawn might be featured as a sponsored listing, commanding the shopper’s immediate attention with a higher placement and more visually rich treatment. Importantly, it presents benefits to marketers in the face of the following larger industry trends: 1. Why Is Retail Media Advertising Important?

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. Mastering big data to better understand your customer’s journey opens a world of strategically curated content.

Top of Funnel 108

Top of Funnel Tips Digital Marketing Funnels Touchpoints 108

Martech Advisor

DECEMBER 19, 2019

Twitter Moments is also a great alternative to showcase featured content. The feature is currently available in 40+ countries, including Canada, France, Germany, and the United States. JCPenney Uses Instagram ’ s Shopping Feature. Feature Your Customers. Create a Domino Effect a.k.a. Use Spotify for Marketing.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. When Steve Jobs announced the iPhone our app for the “going out guide” was featured in the backdrop as he stood on stage and amazed the world. How has curation become a larger part of creative direction?

Creativity 34

Creativity Marketing AI Curation Paid Search Agency 34

Content Marketing Institute

MARCH 30, 2018

Take a spin through the comments on Apartment Therapy to see plenty of vitriol directed at the site content, content producers, featured design choices, and sometimes other commenters. Non-Obvious trend: Back-storytelling. One bonus idea to steal: Curate trends yourself. The executives at SoCal Honda Dealers approved it.

Curation 108

Curation Content Marketing Proposals Dwell 108

Bluetext

OCTOBER 24, 2023

In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices. That being said, your brand’s story is still important but just needs to be presented in a clever way to sustain attention.

Design 41

Design Marketing Websites Lock-In Paid Search Agency 41

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. User-Generated Content: UGC also requires an investment — from curating to repurposing. Invest in producing higher-quality social content to boost engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Curated Lists I Wish We Created. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content4Demand

FEBRUARY 28, 2020

In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,” the Founder of iSocialFanz shared new insights on the importance of the millennial generation — both as B2B buyers and as part of the marketing team. The idea of storytelling in marketing isn’t new,” Fanzo said.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Martech Advisor

NOVEMBER 20, 2019

For instance, the first episode features a dad who wants to reconnect with his distant teen son, by learning to ride a bike; which he hasn’t done for the past 15 years! Their flagship store Nike by Melrose in LA, has a curated collection based on personal styles of their Nike Plus members.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Marketing Insider Group

NOVEMBER 16, 2021

The importance of Thought Leadership content supporting outcomes-based solutions, and not product/services feature functions, was hammered home in a CMO panel – specifically calling out case studies and points of view based upon business issues – NOT products, and NOT selling!

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. LinkedIn’s always been a laggard in terms of feature rollout, but that strategy may have paid off for them. Feature image attribution: Ben White.

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. And, when we had a few unanswered questions, we curated responses from expert sources. Instead, you should be focused on the most original presentation of your ideas possible. We are here to help.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 160

Storytelling Tips Marketing & Strategy Paid Search Agency 160

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. and includes a carefully curated program of sessions. 3XE Conversion & UX. February 13, Dublin, Ireland. February 13, Dublin, Ireland.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

RebelMouse

APRIL 3, 2018

The search engine announced new featured snippets that will include more in-depth information on the differences and similarities between two topics. In February, the search engine rolled out multi-intention snippets , which features the "People Also Ask" widget that contains related search terms.

Google 68

Google Lead Ranking SERP Lead Scoring 68

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. However, all these niche segments present opportunities. Tell stories that matter: Storytelling is critical for any brand. GE Reports for healthcare uses a lot of storytelling in its content. GE Healthcare.

Work Management 257

Work Management Marketing Management Examples Content Marketing 257

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Heinz Marketing

FEBRUARY 19, 2018

We’ve featured some great guests. Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? And it’s a curated set of content. The importance of audio.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Contently

OCTOBER 15, 2020

Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It SEMrush uses its own features to analyze its content on a regular basis.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

JUNE 26, 2018

” Many agree that the stock photos we often see adorning corporate hand-outs and Powerpoint presentations aren’t the most dynamic. A curated collection. When we choose stock images, we typically use Unsplash, a photo service with curated collections. One Color collects striking imagery that features one main color.”

Curation 167

Curation Case Studies Paid Search Agency Blogger 167

Single Grain

MAY 25, 2023

For instance, you could share how a particular marketing strategy impacted your customer conversion rates or how a new feature affected user engagement on your platform. The real magic lies in how you present this information to your audience. Then introduce the solution — the new feature you developed in response.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. We’ve done the heavy lifting for you.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Contently

OCTOBER 15, 2021

Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It SEMrush uses its own features to analyze its content on a regular basis.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Single Grain

SEPTEMBER 15, 2023

Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift. It’s practically a personalized curation service, so why not take advantage of it? Storytelling: The Ultimate Engagement Tool Why is short-form content so irresistible? You guessed it.

Facebook 52

Facebook Video Marketing Content Storytelling 52

Contently

JUNE 26, 2018

” Many agree that the stock photos we often see adorning corporate hand-outs and Powerpoint presentations aren’t the most dynamic. A curated collection. When we choose stock images, we typically use Unsplash, a photo service with curated collections. One Color collects striking imagery that features one main color.”

Curation 112

Curation Case Studies Paid Search Agency Blogger 112