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Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

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How consumers are contacting brands on social media this holidays

Martech

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Discovering new products. customers (67%).

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5 Common Digital Marketing Mistakes

FMG Suite

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. They might blog, but only inconsistently, and they might avoid social media. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. What is worth the time? What is the next step?

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

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Reporters Discuss the State of Journalism With Walker Sands in New York

Walker Sands

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away. “My A third of U.S.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. However, it doesn’t hold much weight, as there’s no social proof. They seek out content, engage with you on social media, and open your emails. Content Marketing: The Champion.