article thumbnail

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

article thumbnail

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Related articles.

BtoB 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. And once I read those, I’ll decide which ones to share to my social networks. I have a set of Smart Magazines, each based on a specific topic. When I’m done reading the article, I’ll delete it from that Magazine.

Curation 134
article thumbnail

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

Hubspot

Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

article thumbnail

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 95% of Millennials expect brands to have a Facebook presence. Social Media Examiner ). 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page.

Buzz 80
article thumbnail

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work.

article thumbnail

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here.