Anything Goes Marketing

NOVEMBER 16, 2008

For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Everyone needs to work together. Remove campaigns or tactics that are not working.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 29, 2007

Nice work RainToday. For example, your call center or sales can track the number of engagements vs. the number of appointments. For example, your call center or sales can track the number of engagements vs. the number of appointments. Did I mention it was free?

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Therefore email opens as an example is not good enough.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

AUGUST 3, 2009

Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. For example, if you have an event, promotion, theme etc… create a hashtag for it ( what is a hashtag ?). Here is a great example of how Dunkin Donuts created a contest and used a hashtag to focus the conversation and engage its customers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems. For example, you may even offend customers by interviewing one of their competitors.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

DECEMBER 15, 2008

For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product. These items really should work together. For example, you can include a column on your newsletter that promotes upcoming events.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

OCTOBER 8, 2007

I'm still working on the 2 runs per week but I'm getting there. Here's an easy example: Go to Google and type in "Toronto Maple Leafs". This was a fairly straightforward B2C transactional example. For example, on your website, consider using query strings for links on your home page or category pages.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

MARCH 8, 2009

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

MARCH 9, 2008

One of my readers back then asked me how this concept would work. This approach works for the average blogger but companies need better tools. This process works very well for new subscribers to your site as they can get a newsletter with the latest articles from the RSS feeds that you have defined. Will this work?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

FEBRUARY 24, 2008

Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot? Don't you want to find that person and hunt them down?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JANUARY 18, 2009

I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. For the most part, this is only beneficial - it's like you have an army of company supporters doing the PR work for you. is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

JULY 20, 2007

Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. In this case, the web form was very short and probably worked. Here's another example from Agilent: This landing page does a few things right.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Cold Calling Works. Sales and marketing can work together. Sales and marketing can work together. Lets repeat that.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. For example, if you're inquiring about how you can fly into space through one of those private space programs, you first need some serious coin to be considered. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Keep experimenting and see what works. Bloggers sending out their own email newsletters are becoming extremely popular.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

JANUARY 21, 2009

For example, the ALT text could have been "Shoppers is offering a $10 off coupon for this weekend". I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). I click on the image of the women's' beauty products - that link works!

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! For example: Kred fud kot. For example: Message #1: This blog will self distruct in 10 Message #2: 9 Message #2: 8 and so on. Let your blog just "chill". that's have a nice day).

Traffic 100

Traffic Tagging SEO Google 100

Anything Goes Marketing

JUNE 24, 2007

A great example of this is MarketingProfs Know-How Exchange. The Know-How Exchange really works. This post was more to get your mind thinking of the possible and how communities can work. Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

JULY 23, 2006

For example, I've added a new link to the bottom of each blog post that allows you to submit my post to the popular social networks like Digg. Are there any additional techniques that you have found that have worked (besides the typical email, direct mail etc.)? Please feel free to!

Traffic 100

Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

APRIL 7, 2010

This tried and true communication piece will work as long as the content is good (i.e. For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. See: Ready to Welcome Your New Leads?

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). As an example, SiriusDecsions focused on the concept of what they called the Demand Center. s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? rhonda : @pteshima #EE09 ?'s

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

It means that search marketing is working! For example, the page titles and headers should include these keywords. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order? What does this all mean?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. strategies) affect the bottom line. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MAY 28, 2006

You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case. Keep testing and see what works. We've been using everything all over the place. In the end results, we don't really see a difference." This is a small point but an important one.

Newsletter 100

Newsletter Tagging Email Marketing Campaigns 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. Once you have this down, you can then start working on a proactive strategy and determine what it will take in your organization to make this possible. Of course, one of your biggest sources of best practices should be the vendors you work with.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

FEBRUARY 27, 2007

For example, take a look at this AutoPreview: Notice the HTML code that appears. This is not the most appealing as compared to the AutoPreview examples above. It's really brilliant and it works. Typically, the "from" address and the email subject line are the biggest determinants in getting an email opened.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

AUGUST 23, 2006

For example, you can't upload images yet. I could not add in some of my custom code that I had and was forced to make crappy work- arounds. so far (that's American money by the way) and I want this thing to work. I tried a few things with the title but nothing has worked. The system hangs. What the hell is this?

Blogger 100

Blogger Adsense Web 2.0 Template 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, you can blog about Adsense which is a sub-niche of Problogger. Using lists (like a top 10 list) is something that works as well. In terms of social bookmarking , technology posts do well in Digg and Del.icio.us. When people do sign up for your blog or show interest in you blog, look after them and write for them.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

AUGUST 1, 2006

This works if you plan to fully integrate your blog with your website and are mainly concerned with driving any type of traffic to your website. For example, there is Eloqua's sponsored blog, The Innovative Marketer. However, do you want your blog to be directly associated with your corporate website?

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

OCTOBER 13, 2008

The picture above is the first example that is provided: Let me preface this as I've been certified by Marketing Experiments in landing page creation. Technorati Tags: Landing page optimization, improving conversion rates, PPC campaigns,copy writing that hits a pain point, call to actions work, Happy Thanksgiving Eh.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

SEPTEMBER 20, 2008

There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 30, 2006

I've also seen this with other clients that I've worked with. For example, I subscribe to my own feed using Bloglines so I can see what my posts look like to my readers. Therefore, while this may be an additional task, remember to think about your readers will view your emails and design accordingly. What does it all mean?

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

AUGUST 19, 2006

For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". Do you think this will work? If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. Did I miss anything?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, if the topic is search marketing, see what comes up on your blog. I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day). You can either refer to this post or blend a few posts together.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I've also added my most popular posts which demonstrates some of my best (or worst work). I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. The trick is to use this! People that land on my blog can easily check out my other content.

Traffic 100

Traffic RSS Blogger Eloqua 100