Anything Goes Marketing

JULY 20, 2007

The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JANUARY 18, 2009

Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Here is a post by Melanie Seasons on a successful customer resolution via Twitter: Frank Eliason: Helping Comcast suck a little bit less.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. A Picture is Worth a Thousand Words. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 11, 2007

Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. For example, email was tied to 90% of closed deals while our live events only accounted for 45%.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 5, 2009

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Thank you, 1 -- [link] 2 -- [link] 3 -- [link] Here is my response (I admit I'm not modest and don't pull any punches).

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. For example, if you're inquiring about how you can fly into space through one of those private space programs, you first need some serious coin to be considered. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". This was a fairly straightforward B2C transactional example. Query strings can help out there as well! For example, on your website, consider using query strings for links on your home page or category pages.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? Try it out!

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

DECEMBER 15, 2008

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

AUGUST 9, 2006

Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger. An example of a good comment: "Chad - I agree with your point but I think that you." For example: I agree with what you're saying about hemorrhoids but you missed an important point.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. You can't get more personal then this!

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. For example, the page titles and headers should include these keywords. Pick up a copy of Search Engine Optimization an Hour a Day. This will give a good start as to what is involved. Paid search is a whole other can of worms.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. For example, I would write a post on the company blog directed to company executives and no one would respond - nothing, nada (you can tell that I wasn't to happy about this). Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. But DON'T ask them to help you prioritize assets!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 8, 2008

Here are two examples: 1. Thanks for help making our trip a great one!! Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours. Whatever we needed, they provided for us. providing multiple touring options that enabled us to do what we wanted.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

JANUARY 27, 2008

For example "Chad - check out this great newsletter below. For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment. Hope the tips helped! PS - feel free to look for me on Facebook.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 23, 2007

Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market. Here is an example from a recent Marketing Effectiveness Summit. Guess what Shmuel and the rest of you 'Tubers - get over yourselves. Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, you can blog about Adsense which is a sub-niche of Problogger. These people would come to his site and helped build up his brand. In terms of social bookmarking , technology posts do well in Digg and Del.icio.us. Using lists (like a top 10 list) is something that works as well.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

APRIL 17, 2006

Most likely, RSS will become another marketing channel (as it already is) and will allow marketers some additional freedom to weave their magic and help push widgets out the door. For example, the first 50 people to subscribe to a feed get a $20 gift certificate at Apple.com. Now we're getting creative!

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 20, 2008

For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. That's it for now - hopefully this was helpful. Obviously, the more automated you can make this, the easier it gets for the marketing team.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

MARCH 7, 2007

Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. For example, say the CIO your targeting doesn't open an email that you send, either send them another email with a different message or perhaps send them a direct mailer. Lets repeat that.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. For example: Provide quotations on what people thought about your white paper. How about something called a "Blog Paper"? :) Any other good books that you've read to help generate leads for your business?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. You can thank me later Kraft). I checked out SpyFu which tells you which keywords your competitors are bidding on.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. person for help. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. For example, a white paper that outlines a ten step plan to turn around their business using your product or service.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JULY 27, 2006

For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

JUNE 24, 2007

I myself am not a gamer but was recently handed a free Xbox (the old one) and couldn't help playing a "few" games. A great example of this is MarketingProfs Know-How Exchange. For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

AUGUST 14, 2006

Here are some practical blogging tips for you Mel about how you could use a blog to help "right the ship" on your quickly drowning career: Issue a real apology using a blog post that you may have actually wrote (even though he probably wouldn't write it). Provide examples. Your statement does nothing for me.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

SEPTEMBER 30, 2006

For example, I subscribe to my own feed using Bloglines so I can see what my posts look like to my readers. What does it all mean? Check out how your posts look in these multiple formats from time to time. This has lead to adding a link to YouTube videos that I post and not just adding in the video.

Youtube 100

Youtube Case Study Case Studies Click Rate 100