Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Campaigns 142

Campaigns Examples Design Planning 142

Hubspot

NOVEMBER 21, 2019

So, let’s dive into some examples of ecommerce business plans and what goes into writing one using our free template. Ecommerce Business Plan Examples. This sample plan, provided on LinkedIn, is for a fictional company called Maple, an online store that sells exclusive Apple products. Maple Ecommerce Plan. Image Source.

eCommerce 94

eCommerce Template Planning Examples 94

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Launch Marketing

MARCH 22, 2023

You want to ensure there is the opportunity to obtain plenty of information from a customer that has had a positive experience with your company. You can reference our guide below to find standard sample questions to use. Check out our B2B case studies for more examples! Subtitle: What did we do to help or what were the results?

Case Study 111

Case Study Case Studies Studies Work Management 111

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website. Think like a detective: what information can you deduce about your visitors from the referring domain?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Unbounce

NOVEMBER 22, 2018

For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. So, to inspire your next not-so-short page, we analyzed five long-form landing page examples below. Example 1: American Executive Centers. Example 2: Mr. Rooter Plumbing.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Customer Experience Matrix

JULY 25, 2020

Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. It’s this traditional definition that matters when you apply use cases to system selection, since you want the use case to specify the features to be demonstrated. It’s a dangerous assumption. (To

Work Management 194

Work Management Marketing Management Sample Vendors 194

Spiralytics

MAY 1, 2023

The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. These features allow you to engage immediately when followers have questions from one central hub. The analysis also informs what type of posts lead to conversions and sales.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Firstly, VoC data is crucial for product and feature development. The other key point to keep in mind is your sampling strategy.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Zoominfo

SEPTEMBER 25, 2019

Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. Maybe they didn’t taste great (we never sampled them!) That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Salesforce Marketing Cloud

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. Conversation Design Guidelines for SLDS Get the Overview Use Existing Patterns For example, when creating prompts to generate emails, we might use existing conversational patterns for chatbot greetings.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Hubspot

APRIL 8, 2021

In this post, we'll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use to create your own. Select the end screen elements you want to add to your video, fill in the required information, and click Create Element. End screens.

Youtube 88

Youtube Template Examples High Quality Lead 88

SendX

FEBRUARY 18, 2021

Instagram has many features to collect emails: Today, over 25 million businesses use Instagram for business promotion, so it's no wonder that the platform rolls out business-friendly features to help businesses achieve their goals. Here's an example of this strategy in action: Source: Instagram ?? Source: Instagram #4.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications. Next, I set up a sample set of consumer ecommerce shopping data. Major platform and existing feature utilization will increase with AI-assisted help.

Work Management 102

Work Management Marketing Automation Services Marketing Management Marketing AI 102

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

OCTOBER 5, 2021

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 130

Activities Brand Identity Branding Sample 130

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Automated systems make the information understandable to clients, management, or even the most inexperienced marketers, by creating charts and graphs that visualize the data. Sample size adjustment. Scheduling.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 142

Work Management Enterprise Management Marketing Management Marketing Automation Services 142

Oktopost

NOVEMBER 16, 2021

Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Do you have any questions or want to share your feedback on this feature? Let us know!

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Zoominfo

JULY 9, 2021

And if you’re looking for candidates from a particular type of company—for example, graphic artists who work in B2B companies that use Adobe InDesign—LinkedIn’s filters may not narrow down a reliable list of top people or find the right organizations to source from.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

And if you’re looking for candidates from a particular type of company—for example, graphic artists who work in B2B companies that use Adobe InDesign—LinkedIn’s filters may not narrow down a reliable list of top people or find the right organizations to source from. Information About Similar Candidates at a Company.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Marketing Insider Group

JUNE 1, 2020

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Their final average markup value for their sample set was 2,700%! Take Nike for example. Key Takeaways. Think about it.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Salesforce Marketing Cloud

FEBRUARY 23, 2024

You’ve likely experienced a basic chatbot when requesting, say, account information through your bank’s website or submitting a help request to troubleshoot a computer glitch. Knowing what paths a user might take and considering possible content variations can help inform designs.

Design 69

Design Conversion Guidelines User-Generated Content 69

Optinmonster

APRIL 29, 2022

Feature Real Users in Your Marketing. Give your best customers a claim to fame by featuring their words and images in your marketing. Plus, people will be excited to share their feature with family and friends. You might send a branded pen or magnet with your contact information, or something more unusual like a balloon or key.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Now, choose the features (or variables) most relevant to the outcome you are trying to predict. Start this process with a small sample of the data. That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Salesforce Marketing Cloud

DECEMBER 12, 2023

A sample ‘human in the loop’ scenario might be: A customer service agent prompts the generative AI system to generate a reply for a customer support conversation, reviews the output, prompts the system with feedback or more context, and then sends the revised output to a customer. Example: offer output options to choose from.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. What types of special offers and product features are being discussed on social media? For example, look at your most effective email blasts and try re-using those subject lines.

Social Media 105

Social Media Advertisements Advertising Tools 105

Bionic

JANUARY 7, 2024

If you don’t yet have access to Bionic but want to play with some data, use this Media Plan Data Sample file for the next step. Download Media Plan Data Sample 2. A great place to start is to watch Getting Started with ChatGPT’s Advanced Data Analysis Feature by Chuck Downing, a PhD student at MIT Sloan school of business.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Full disclaimer: I know this is a relatively small sample size. SaaS landing pages have changed a lot over the last 10 years.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Optinmonster

MARCH 4, 2024

Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. If there’s no significant difference or the control performs better, use the insights gained to inform future tests. Document your findings and use them to inform future tests and strategies.

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Convert

NOVEMBER 13, 2023

A data-driven approach is crucial for understanding users and making informed improvements. Experimentation is indispensable when products focus on a growth outcome instead of simply rolling out features. It enables teams to make informed decisions based on continuous user behavior and feedback, data analyses, and experiment outcomes.

Product 52

Product Lead Ranking A/B testing Sample 52

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. Let’s dig a bit deeper into these 6 key components and then look at a few writing portfolio examples. 10-20 Writing Samples. Intuitive Site Navigation.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64