Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 156

Buzz Social Media Media Conference 156

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 109

Buzz Social Media Media Conference 109

Velocity Partners

FEBRUARY 12, 2019

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. But as is often the case on Twitter, even though that statement is absolutely bulletproof, something about its reduction clearly got a lot of people kind of mad.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Regularly update your blog with fresh content and new insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Vision Edge Marketing

APRIL 5, 2022

How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . Ecosystem Influence: How much press coverage is your brand attracting? Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? Gerri Knilans is president of Trade Press Services.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Predictive Response

APRIL 23, 2020

How to Drive More Attendees to Your Eventbrite Event. Hosting an event can be a scary venture. For one thing, there are a zillion things that need to be done – deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the list is endless.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Budget Programs Promotion 64

Martech

APRIL 3, 2023

He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. Website: AnnHandley LinkedIn: AnnHandley (460K followers) Twitter: @AnnHandley (458K followers) Instagram: @AnnHandley (27.6K followers) A.

Content Marketing 114

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 114

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. But you need to be clever about how you do this. If you aren’t getting a good response, get more creative and more targeted.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

FEBRUARY 5, 2018

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. Of course, we've got our favorites.

Twitter 75

Twitter Ad Frequency Barriers Internet Marketing 75

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies. 78% of reporters find Twitter the most valuable for their work.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. The Numbers Issue.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. A look at Diego’s Twitter feed showed that he followed only a handful of people—all Golden State Warriors players. Sounds good to us!

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

markempa

JULY 26, 2016

” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. Trigger events aren’t new, but I haven’t seen many people use them or fully appreciate their value. The physics trigger events.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. As it turns out, Sirius event planners know what they are doing. Event Name.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Webbiquity

NOVEMBER 9, 2021

Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. News Release Boilerplate. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Twitter Handle. TOP #TWITTER INFLUENCERS. Twitter Handle. Twitter Handle.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. For major calendar events that you can anticipate, craft a pitch plan in advance.

PR 143

PR Cable Press Paid Search Agency 143

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Launch Marketing

JULY 19, 2023

For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. In another example, if you are issuing a press release targeted at cybersecurity companies, it is better suited to be more serious and factual.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Next time you’re at an event or out on a job, take photos. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Valasys

MARCH 14, 2023

Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities. 5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events.

Social Media 135

Social Media Media Buzz Communities 135

Hubspot

SEPTEMBER 13, 2017

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. The Apple Event Was Totally About the iPhone 10th Anniversary. But something about this round was different.

Lead Ranking 71

Lead Ranking Display Pricing Price 71

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Thinkers360

MARCH 1, 2024

As an advisor for many companies, a content creator, influencer and the CEO of a company, I spend my early morning doing admin and dealing with pressing emails. I also enjoy going to events as a speaker, which allows me to meet people and expand my network. I then take meetings with clients and team members.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Sprout Social

OCTOBER 25, 2021

Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”. Whether you’re trying to get a joke to land or promote an upcoming event, “showing” on social media is just as critical as “telling.”.

Social Media 123

Social Media Twitter Curation Social Marketing 123