Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). For one, we were filming a cold email course.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?”

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. Time to watch out for including user input-text in automated welcome emails.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Apple iPhone : 3.0% Apple Mail : 1.6%

Email Marketing 91

Email Marketing Planning Privacy Newsletter 91

Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). million for trapping him in “email purgatory.” Research suggests U.K.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Cofense releases Protect+ email security for mid-market organizations. Intuit Mailchimp launches Email Content Generator (beta).

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters. for its AI-powered email marketing engine.

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? billion emails are opened each month.

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Only B2B

JUNE 9, 2021

Cold email marketing has been in the marketing industry since many years. Cold emailing is the best and proven way to grow your network and increase sales. The idea of sending an email to the business can be daunting, especially for small companies. But does cold email work? Does Cold Email Work? In brief : Yes!

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Apple iPhone : 3.0% Apple Mail : 1.6%

Email Marketing 64

Email Marketing Planning Privacy Newsletter 64

Martech

JUNE 9, 2022

Ever feel like you’re shouting into the void with your email campaigns? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and over 10x ROI.

Blast Campaigns 99

Blast Campaigns Webinar Metrics Marketing & Strategy Click Rate 99

Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. The natural first reaction is to send MORE email, with BETTER! Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list. The best part?

Tips 82

Tips Opt-out Opt-in Work Management 82

Marketing Insider Group

OCTOBER 7, 2016

As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging. The post Pop Quiz: Are You Using This Email List-Growing Tactic? Quizzes are a great way to meet this challenge head-on.

Tactics 208

Tactics Internet Marketing Email Marketing Effectiveness 208

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Benchmark Email

JANUARY 6, 2021

There’s nothing obvious about great email marketing. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention… The post 6 Things Every Email Marketer Should Be Doing This Year appeared first on Benchmarkemail.

Email Marketing 119

Email Marketing Marketing Process Content 119

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. How will it work?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SendGrid

OCTOBER 21, 2020

You’re the architect, but we’ll provide the building blocks you need to grow your email program and make it to the inbox this Black Friday. The post Architect Your Email Program for Success This Black Friday appeared first on SendGrid.

Ad Building 105

Ad Building Practices Best Practices 105

PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Going deeper: Is this the end of cold-emails? They include email addresses, details about the decision-makers at the companies you are targeting, and more.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Litmus

NOVEMBER 9, 2021

Instead of taking it personally, you can use abandonment and re-engagement emails to kickstart the customer relationship again. When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Browse abandonment emails.

Automation 93

Automation Opt-out Opt-in Trigger Marketing 93

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. Welcome Emails.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

DotDigital

OCTOBER 12, 2021

Inbox exhaustion due to the sheer volume of emails being sent to recipients during the holiday time is very real. Build an email sending strategy focused on active recipients who are engaging with the emails being sent to them. Where’s my email? . Resist the urge to send to all. Additionally sending reputation matters!

Deliverability 59

Deliverability Click Rate Email Marketing Interactive Marketing 59

Convince & Convert

JANUARY 21, 2015

Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Wasn’t email predicted to die off several years ago? Tweet This ).

Tools 157

Tools Burn Rate Ad Building User-Generated Content 157

The Point

JANUARY 9, 2015

I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. What I like so much about this email, besides its brevity and the catchy subject line, is how easy the rep has made it to respond. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

Hubspot

AUGUST 6, 2018

". Unfortunately, I didn't stop mass email marketing until it stopped working. email prospecting. email templates. The Old Mass Email. I used to mass email my leads three times a week, which generated enough appointments to consistently fill the top of my pipeline. The "Personalized" Mass Email.

Marketing & Strategy 91

Marketing & Strategy FAQ Template CAN-SPAM 91

Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

SendX

APRIL 24, 2024

In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.

Conversion 266

Conversion Email Campaigns Email Marketing Campaigns 266

Outreach

DECEMBER 18, 2018

Holiday puns aside, cold emails can really go sideways if they aren’t regularly revised throughout the year. We have to make sure we’re continuously improving our email approach and that our cold emails resonate with our buyers no matter the time of outreach. Sales evolves as fast as the holidays sneak up on us.

Buyer Personas 58

Buyer Personas Outreach Opinions 58

The Point

JANUARY 13, 2012

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. As I wrote previously in this space , sending the prospect the offer via email (vs. What would I change?

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

SendX

APRIL 3, 2024

In 2022, the number of email users worldwide was forecasted to be 4.3 The daily number of emails sent and received totaled 293.6 Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience. This figure is set to grow to 4.6 billion in 2025.

Impressions 333

Impressions Forecasting Tips Newsletter 333