Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Do you want to educate your audience, persuade them to take a certain action, or entertain them?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

JUNE 26, 2023

Why You Should Be Aware of the Disadvantages of AI Don’t get us wrong: At MIG, we’re huge fans of technology and anything that can make life easier. The results you get depend on how you use the instrument. Understanding the dangers and disadvantages of AI helps protect everyone.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Litmus

MARCH 6, 2024

In most cases, the goal is to get subscribers to do something. CTAs help guide your subscriber to the primary action you want them to take. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Enter: calls-to-action (CTAs).

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Marketing Insider Group

MARCH 30, 2021

Each one is an expert at connecting with, drawing in, and deeply engaging consumers by placing them at the center of the narrative. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. What is Product Marketing?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Salesforce Marketing Cloud

MARCH 4, 2024

Predictive AI: analyzes existing data to make forecasts Generative AI: creates new content based on learned patterns Considering that an AI strategy likely encompasses both types of AI models – which serve specific purposes and goals – this signals an opportunity for more comprehensive education. Get tailor-made AI

Work Management 116

Work Management Trends Business Forrester 116

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 15 Erik Francis Maverik Education Contact Erik Francis Score: 48.50

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Your download should start shortly. When finalizing them, consider how these platforms will help your business grow. The brand grew social proof so people could trust it, helping increase sales.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

SEPTEMBER 22, 2020

And that’s just how every marketing campaign starts— with a plan. Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. To do this, it’s helpful to create buyer personas. The more specific you can get with your offer, the better.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Stevens & Tate

APRIL 15, 2024

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings. Ready to take your senior living marketing to the next level with optimized video content?

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Marketing Insider Group

JULY 20, 2021

Getting employees directly involved in creating, sharing, and adding insights to content has the following benefits: Cost effective. But in starting an Employee Advocacy program, there are three important aspects to keep in mind: #1. Train and educate employees. The employees themselves. More specifically, Employee Advocacy.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. How A Marketing Workshop Can Make You More Money We always start our workshops with a simple question: What is marketing? Here’s how we’ve built our marketing workshop to help our clients achieve success.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Act-On

APRIL 26, 2024

We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.” Sometimes we get 90%+ open rates, which we know isn’t right. Follow these important tips to get set up for migration success. If you’re not ready as a CMO, you’d better get ready.”

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

MAY 21, 2020

How did they not get that message yet? But think back to all the times you’ve started a new job and been so keen to escape your old one. You start off enthusiastic and excited about your new role. And then as this enthusiasm starts to wear off, you often find that the annoyances of your old job are just the same as your new one.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! How can I get on the Thinkers360 list in the future? Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Join Enterprise Lite to work with all of these analysts and influencers!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

SEPTEMBER 15, 2020

An optimized phygital marketing strategy prioritizes sensory experiences you can’t get via an app. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? It helps to think long-term. Create a Real-World Playground or Information Center. It worked! .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Your business should aim for this kind of customer-centered approach by providing….

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

DECEMBER 7, 2022

Acquired Diversity, defined as the result of experience — “Working in another country can help you appreciate cultural differences, for example, while selling to female consumers can give you gender smarts.” That’s because the modern hiring process typically starts far later than it should to improve diversity.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! How can I get on the Thinkers360 list in the future? Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Contently

FEBRUARY 17, 2023

In a 2019 Nielsen IQ global survey , consumers listed augmented and virtual reality as the top tech they expect to help them in their daily lives. Half of those surveyed were willing to use it to help them choose products. It can drive more sales , help customers make decisions, and generate buzz around your product or service.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Salesforce Marketing Cloud

MAY 9, 2023

Having a plan that helps you decide the “what, when, where, and hows” of your exam path can make the process much easier! If you’re not sure where to start, you can fill out this free Career Match questionnaire to identify the career matches for you. You’ll get a better sense of both as you study.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Martech

DECEMBER 8, 2023

” Theresa Kushner has been at the center of marketing data and analytics since the beginning. Q: How did you get from studying journalism into marketing management? So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department.

Merchandising 95

Merchandising Work Management Thought Leadership Marketing Management 95

Navigate the Channel

JUNE 29, 2023

Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. A CVP is about what clients get from partnering with you.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Sprout Social

DECEMBER 5, 2023

She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Centering diversity in your approach to social media will have tangible benefits for businesses and their audiences. Social media is a channel defined by a diverse mix of people.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? If you haven’t put your content into an update cadence yet, this is a good time to start.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 5, 2024

It attracted 2B+ monthly video views and raised a total of $62m , before getting acquired in 2020. SUMA Wealth : A fintech app that aims to help young Latinos build wealth in a fun, culture-forward way, which recently raised $2.2m Source: Pew Research Center Beatriz sensed a big opportunity here. and hit 1m+ users.

Companies 61

Companies Startups Communities Newsletter 61

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. Start by taking a close look at your firm’s brand. Build Helpful Content Designed to Educate. Marketing isn’t just fluff.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

BOP Design

DECEMBER 27, 2022

First, it’s ungated, so anyone visiting the website can read the case study in its entirety and see how HubSpot has helped Airstream generate more leads. Third, it tells a story about what Airstream wanted to accomplish, the challenges of accomplishing that goal, and how exactly HubSpot helped them along the journey. A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Sprout Social

DECEMBER 6, 2023

Tuning into social media listening will help you pinpoint key areas of opportunity.” Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content. Please call or reach out to our team via email for help.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. As easily as webinars can help bolster your firm’s credibility, they can also turn people away from your brand. This experience inspired me to write this article and share a better approach to producing educational webinars.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Litmus

DECEMBER 18, 2023

If you didn’t get a chance to join one this year—or you attended so many and need a refresher on what you learned—read on! Like Leah Miranda said during the “Exploring the Impact of AI on Email Marketing” panel at Litmus Live 2023, “Generative AI gets you 80-90% of the way there.” In these scenarios, transparency is key!

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Litmus

OCTOBER 14, 2022

The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. Someone has elected to receive communication from your brand, and it’s your job to start the conversation with a warm welcome. Think of it as the start of a long relationship.

Marketing Funnels 96

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They don’t always get it right but they’re first-movers who can offer invaluable insight. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. Need help with your generative AI strategy? Here are their stories.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Only B2B

DECEMBER 10, 2020

The definition of B2B content marketing in simple terms is engaging, educating, informing, and nurturing the prospects and turning them into qualified leads. When buyers search on the web and you get your business discovered it is the best channel for B2B marketing. . But how will you get yourself found on the web?

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

BOP Design

OCTOBER 18, 2022

The SMEs are the folks at your company that know your products or services inside out and understand what the end user gets out of the product or service (aka the value of your service or product). Your best bet is to start with the homepage and then move on to other pages, like services/products, about your company, use cases, etc.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Martech

NOVEMBER 11, 2021

As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers. What we really do is a lot of thought leadership events, where we get in front of the right customers, the right prospects, to get that message into the market,” she explained.

Organization 134

Organization Top of Funnel Sales Qualified Leads Digital Asset Management 134

Sprout Social

FEBRUARY 5, 2024

It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says. While they might start off with the best of intentions, brands need to consider the impact of their celebrations.

Social Media 112

Social Media Practices Media Best Practices 112