Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

CMSWire

JANUARY 29, 2024

Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors. Continue reading.

SEO 128

SEO Marketing & Strategy Google Optimization 128

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. This one is a little different. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

JANUARY 29, 2024

Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data. Continue reading.

eCommerce 136

eCommerce Personalization Generation Product 136

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

CMSWire

JANUARY 29, 2024

The unfolding implications of a cookie-less future and proactive steps being taken to embrace the new norms of internet privacy. Continue reading.

Privacy 127

Privacy Google Marketing 127

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Using inappropriate metrics to measure content performance can lead to misleading conclusions.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion, up from $2.3 billion in 2023.

Forecasting 102

Forecasting Trends Resources Features 102

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.

Marketing AI 99

Marketing AI Ethics Training Opinions 99

Trade Press Services

JANUARY 29, 2024

A brand’s success depends on its reputation, visibility, credibility and even popularity. But simply promoting a brand is not enough. To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audienc

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Benchmark Email

JANUARY 29, 2024

In the dynamic world of manufacturing, launching a new product or announcing an upgrade can be a pivotal moment for a business. Effectively communicating these developments to your audience is crucial for success, and email marketing stands as a powerful tool in this endeavor. With its direct and personalized approach, email can effectively convey your… The post Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing appeared first on Benchmark Email.

Product 98

Product Marketing & Strategy Advertising Benchmark Email Marketing 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different. We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generatio

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Acrolinx

JANUARY 29, 2024

Even if you aren’t a complacent writer, it’s hard to stay on top of old messaging lingering in your content. It's time for a content refresh! The post Time for a Content Refresh? How To Remove Old Messaging appeared first on Acrolinx.

Content 98

Content 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different. We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generatio

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Startups 94

Startups Marketing AI Best Practices Customer Satisfaction 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. However, there are several misconceptions about how this goldmine can be leveraged. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

DivvyHQ

JANUARY 29, 2024

What's the best way to elevate your customer support experience while also reducing support queries? Content! Learn how to create a dynamic support content strategy that will reduce ticket volume, increase customer satisfaction, and empower your support team. Don't miss out on these powerful strategies from Ahmad Benny, guest contributor and Founder of Bengu.

Customer Satisfaction 85

Customer Satisfaction Practices Best Practices Content 85

CMSWire

JANUARY 29, 2024

The nature of generative AI as it stands today is predominantly collaborative rather than fully autonomous. Continue reading.

Generation 127

Generation Process Automation 127

SmartBrief - Marketing

JANUARY 29, 2024

Think you need to surprise viewers with your ad to get an impact during the Super Bowl? Think again. Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people?

Social Media 65

Social Media Media Demographics FAQ 65

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are their dominant business concerns? Do they trust their CMOs? Are they invested in CMO longevity? Do they see them as critical to driving business outcomes? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. On the heels of so much change last year, what education trends are in store for the industry in the year ahead?

Education 59

Education Trends Ethics Barriers 59

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. After all, effective internal communications facilitate the implementation of your strategies. It ensures alignment across your company’s teams and content marketing efforts while preventing silos that create division and bottlenecks in your workflows.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

US Data Corporation

JANUARY 29, 2024

With AI continuing to revolutionize the world of business, the importance of soft skills has not diminished but rather increased in value. Soft skills are crucial for filling the gaps left by AI, particularly in areas requiring human judgment, creativity, and emotional intelligence. This guide examines the essence of soft skills in business, their increased significance in an AI-driven world, and offers strategies for effectively integrating soft skills with AI technologies.

Creativity 52

Creativity Effectiveness Business 52

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. When your teams operate in isolated silos, various disadvantages arise. You experience: Communication breakdowns Bottlenecks Goal misalignment Duplicate output And more The key to smashing these silos is to implement cross-functional collaboration across your teams. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and colla

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. The panel held important discussions about marketing and leadership, tackling the state of CX, and how leaders can enhance the customer experience – a major priority f

CMO 52

CMO Advertisements Advertising Trends 52