Salesforce Marketing Cloud
NOVEMBER 30, 2023
Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it? What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested.
SendX
NOVEMBER 30, 2023
Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email can feel like a full-time job for your customers!
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Convince & Convert
NOVEMBER 30, 2023
It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
NOVEMBER 30, 2023
If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
NOVEMBER 30, 2023
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.
Litmus
NOVEMBER 30, 2023
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.
The Daily Egg
NOVEMBER 30, 2023
For many up-and-coming businesses, every decision, every resource, and every minute can count–especially with phone plans. As startups look to the latest, The post Why Startups Opt for SIP Servers They Never Touch appeared first on The Daily Egg.
Sprout Social
NOVEMBER 30, 2023
It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
NOVEMBER 30, 2023
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
RDW Group
NOVEMBER 30, 2023
Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background … The post Recognizing Ronan, RDW PR Coordinator appeared first on RDW Group.
DAGMAR Marketing
NOVEMBER 30, 2023
Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them.
The Marketing Blender
NOVEMBER 30, 2023
Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? You’re not alone. Many entrepreneurs and business owners face this challenge. In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
NOVEMBER 30, 2023
TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y
Goodish Agency
NOVEMBER 30, 2023
There's a new version called GA4, and it's got a lot of people talking. You might be wondering, "Is GA4 better than the older Universal Analytics?
Martech
NOVEMBER 30, 2023
AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr
Stevens & Tate
NOVEMBER 30, 2023
Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
NOVEMBER 30, 2023
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i
BuzzSumo
NOVEMBER 30, 2023
Learn the importance of relevance in successful link building campaigns and discover proven methods for earning topically relevant backlinks.
Martech
NOVEMBER 30, 2023
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.
Ahrefs
NOVEMBER 30, 2023
Learn how to create one in three simple steps.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Engagio
NOVEMBER 30, 2023
Sales and marketing alignment is perhaps the #1 predictor of go-to-market success. However, these teams often function in different ways. Put simply, sales is from Mars and marketing is from Venus. Think of it like this: sales teams focus on immediate goals — the next lead or sale — while marketing takes a wider view, planning and developing strategies for the future.
Oktopost
NOVEMBER 30, 2023
Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.
PureB2B
NOVEMBER 30, 2023
Explore how Generative AI and ChatGPT are revolutionizing B2B sales, enhancing customer engagement, and optimizing AI-powered sales solutions.
The Daily Egg
NOVEMBER 30, 2023
Where does all your company knowledge live? Process, procedures, policies, product information—all this stuff needs to exist somewhere, but juggling it all. The post Docsie Review appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Digilant
NOVEMBER 30, 2023
The ultimate goal for any advertiser and their ad budgets is to drive awareness of and growth for their brand. While that may be true, however, it’s easy to get caught up in the granularity of managing campaigns and their performance, losing sight of the bigger picture. However, taking a step back to assess the bigger picture, like how your brand stacks up in its category and industry, can reveal valuable insights that help keep marketing and advertising initiatives on track and drive resu
B2B Marketing Exchange
NOVEMBER 30, 2023
In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. But we wanted to hear it from you, so we took to our social channels and hosted a poll to determine which of our top 4 trends will be most prevalent in 2024.
Huptech Web
NOVEMBER 30, 2023
Do you know the feeling of missing out? You know, that feeling when everyone else seems to be living their best dreams, and you’re just there wondering if your brand is worth it? Just like that, it happens with your customers, too. When they catch wind of the latest trend, they can’t help but feel the fear of missing out. They experience that left-out feeling when; Their favorite item is sold out, An acquaintance snags something at a bargain price, The countdown for the brand offerin
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