Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. As you might expect, the current economic climate has been at the heart of numerous One Good Idea conversations over the last few months, with one question being asked frequently, “What strategies can B2B companies employ to drive organic growth in tough economic times?

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.

Google 229

Google Generation Guidelines High Quality Lead 229

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Kevin Indig

APRIL 25, 2023

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Case Studies 141

Case Studies Case Study Studies SEO 141

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

APRIL 25, 2023

Google's April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.

Google 119

Google SEO 119

Ahrefs

APRIL 25, 2023

In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting them by following a logical process.

Google 113

Google Traffic Process SEO 113

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. The function is straightforward: output = tools + teams x strategy. Business school taught me well, you could put that in a textbook. However, things rarely work as well in practice as they do in Operations 301 books.

Work Management 105

Work Management Marketing Management Paid Search Agency Thought Leadership 105

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results. So are you ready to charm your customers and leverage the benefit of early engagement?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Salesforce Marketing Cloud

APRIL 25, 2023

What is Trailhead? How does Trailhead help people and companies succeed? Can anyone use Trailhead? More than just a learning platform According to a recent IDC report , the Salesforce ecosystem will create 9.3 million new jobs and $1.6 trillion in new business revenues worldwide by 2026. And demand for Salesforce skills is skyrocketing as companies need Trailblazers’ skills and their focused mindsets to drive success now and in the future.

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

APRIL 25, 2023

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan.

Creativity 98

Creativity Content Planning Content Marketing 98

Salesforce Marketing Cloud

APRIL 25, 2023

Introducing Trailcast Use a Screen Reader with Ease Join the Accessibility Quest Since 2014, over 5 million learners have skilled up on Trailhead. From the start, the mission of Trailhead , Salesforce’s online learning platform, has been to break down barriers to entry into tech careers, making skilling up and building a career in the Salesforce ecosystem accessible to anyone, regardless of their background.

Barriers 98

Barriers Guidelines Paid Search Agency CRM 98

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Automation Budget Programs 97

Salesforce Marketing Cloud

APRIL 25, 2023

1. Data analysis and emerging technologies 2. Project management 3. Multi-cultural literacy 4. Communication and collaboration 5. Adaptability and strategic problem solving Advice for climate job seekers Sustainability job openings are on the rise, and it’s never been a more exciting time to build a career in climate action. While job postings that require green skills have grown 8% annually over the past five years, the share of talent with these skills has not grown at the same pace.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

HG Data

APRIL 25, 2023

In this step-by-step video, Alyssa Barker, Associate Product Manager, reveals how a client used HG’s Account Segmentation tool to identify precise Ideal Customer Profile (ICP). The post HG Use Case: Identify Your ICP With Account Segmentation appeared first on HG Insights.

Ideal Customer Profiles 93

Ideal Customer Profiles Segmentation Profiling Video Marketing 93

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. Far too many MOps folks are left feeling exhausted and stretched thin. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 92

Marketing AI Allocation Top of Funnel Planning 92

Visitor Queue

APRIL 25, 2023

As your company continues to grow and expand its reach, the competition for customer’s attention becomes harder. Because of this, companies must think of new and exciting ways to entice prospective customers and start their journey down your sales funnel. A lead magnet is one of the best ways to attract these prospects. In this […] The post What is a Lead Magnet?

Examples 86

Examples Leads Lead Marketing Qualified Leads 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

APRIL 25, 2023

And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes.

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Search Engine Journal

APRIL 25, 2023

Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.

Keywords 85

Keywords Business PPC 85

DivvyHQ

APRIL 25, 2023

Which skills or talents are most important for content creators? In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness. Learn how to assess yourself as a good content writer, and discover the importance of each skill in the content creation process.

Creativity 80

Creativity Content Process Copywriting 80

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. With budgets getting tighter, it makes perfect sense that marketers need to prioritize metrics like downloads, visits, and opens to ensure that the content they’re investing in is valuable and engaging for their target audience.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

APRIL 25, 2023

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. In 2020, there were four billion global email users, a number that’s projected to reach 4.6 billion in 2025 — more than half of the world’s population. That’s why every eCommerce business must have a solid email… The post 89 Winning Email Subject Lines Online Retailers Can Take Inspiration From appeared first on Benchmark Email.

eCommerce 81

eCommerce Advertising Benchmark Social Media Trends 81

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. So, how can they continue to optimize and execute those strategies for better performance? By keeping their email lists updated. After all, the email address is like a digital passport. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account.

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Only B2B

APRIL 25, 2023

Sales development representatives (SDRs) play a crucial role in the success of any sales team. They are responsible for generating leads and qualifying prospects, ensuring that the sales team is talking to the right people. However, managing an in-house SDR team can be a daunting task, requiring time and resources that some companies simply cannot afford.

Ideal Customer Profiles 62

Ideal Customer Profiles Paid Search Agency Companies Lead Ranking 62

Hubspot

APRIL 25, 2023

To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Tools 68

Tools Lead Ranking Template Outreach 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

OnMessage

APRIL 25, 2023

It’s almost May. And, if you are like most business leaders — a lot has changed in the last few month, let alone the last few years. Markets have shifted. Employee priorities have changed. Customer buying processes and requirements have been transformed. Competitors have shifted gears and new entrants have surfaced. The question is: [.] The post So Much Has Changed.

Buy 52

Buy Process Business Marketing 52

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still be available. What is changing? Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly Analytics. This will not affect referrer analytics for Twitter.

Twitter 52

Twitter Features Social Networks Analytics 52