Golden Spiral
JULY 13, 2018
This scenario is far-too-common in a digital world of noise: It’s Monday morning. You’re digging out of your inbox, and you’re on autopilot with your series of familiar senders and subject lines. Scroll. File. Star. Delete. Maybe bulk delete. And then, you see one that isn’t so familiar. It’s a cold email approach from a sales rep. The person, the content, and the company are all completely unfamiliar.
SnapApp
JULY 13, 2018
Marketers love webinars. And it’s not hard to understand why: you have a captive audience for whom you are delivering so much value they’ve signed up to give you a whole hour of their day. Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform.
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Influitive
JULY 13, 2018
Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them. They want.
Marketing Insider Group
JULY 13, 2018
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […]. The post Weekend Reading: “Shift” by Sean M.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
JULY 13, 2018
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless. Thanks to branded accounts like Wendy’s and MoonPie redefining the level of sass that a brand is allowed to bring to the internet, social media managers are often viewed as comical. What people often don’t consider about social media editors is the time it takes to respond to consumers who live in all corners of the globe quickly, and the downright nastin
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 13, 2018
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless. Thanks to branded accounts like Wendy’s and MoonPie redefining the level of sass that a brand is allowed to bring to the internet, social media managers are often viewed as comical. What people often don’t consider about social media editors is the time it takes to respond to consumers who live in all corners of the globe quickly, and the downright nastin
Adobe Experience Cloud Blog
JULY 13, 2018
I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers , it has been our mission to remember what we learned and take it to heart as the year marches on.
Hubspot
JULY 13, 2018
Chrome Keyboard Shortcuts. Open a new tab: hold Command and press T. Close the current tab: hold Command and press W. Reopen last tab closed: hold Command and Shift, then press T. View next tab: hold Command and Option, then press the right arrow key. View previous tab: hold Command and Option, then press the left arrow key. Jump to a specific tab: hold Command and select the appropriate number.
Adobe Experience Cloud Blog
JULY 13, 2018
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move to the front of the pack: 1.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Roketto
JULY 13, 2018
Here’s a common scenario our content marketing agency sees too often: [ Company Name ] no longer wants to rely solely on paid traffic to drive leads, and decides to invest into an organic content marketing strategy. This often starts with a blog, a few unresearched ideas, and a terrible assumption that their audience will be interested in anything they talk about.
Hubspot
JULY 13, 2018
Real Estate Quotes. “I am basically a full-time psychologist who shows houses every now and then.” -Dori Warner. “To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” -Anthony Hitt. “Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it.
Vidyard
JULY 13, 2018
Feeling camera shy? Every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. But Meaghan Corson, Video Marketing Speaker and Consultant, has news: you can overcome your trepidation. She did, and she’ll be the first to tell you that video stars are made, not born. You can check out her full video below.
Liveintent
JULY 13, 2018
The Interpublic Group (or IPG), the world’s fourth-largest agency company, recently agreed to acquire Acxiom’s Marketing Solutions (AMS) business for the sum of $2.3 billion. This week, we explain how this acquisition is representative of a larger shift in the world of agencies that’s akin to 2002 Oakland Athletics – we mean beyond the sense of inevitable doom.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
JULY 13, 2018
The desire for consumer data privacy and delivering effective marketing tactics can seem at odds with each other. Marketers rely heavily on tools that collect behavioral data from customers to. The post How Will Data Privacy Affect Customer Experience? appeared first on Kapost Content Marketing Blog.
Ontraport
JULY 13, 2018
ONTRAPORT CEO Landon Ray explains the one simple skill entrepreneurs need for inevitable business success. The post WHY EXPERIMENTATION IS THE KEY TO BUSINESS SUCCESS appeared first on The ONTRAPORT Blog.
Hubspot
JULY 13, 2018
In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.
MarketJoy
JULY 13, 2018
Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 13, 2018
Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web. A place where Google can’t find anything. I’ll admit, that was a pretty grim description of the deep web. But it isn’t the sinister abyss of illegal and disturbing activity that the media clamors about.
Ontraport
JULY 13, 2018
PPC is a model of online advertising wherein marketers pay a certain fee each time one of their ads is clicked. The post 5 Reasons to Run PPC Ads appeared first on The ONTRAPORT Blog.
Directive Agency
JULY 13, 2018
Today, we’re going to talk about how we ranked #1 for “ SEO agency ” on Google. You’ll learn how we went about it, the history of what we went through, and how you can do the same for your business. We’ll show you exactly how to rank on Google. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way.
RebelMouse
JULY 13, 2018
Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
33Across
JULY 13, 2018
Welcome to Friday! For this edition of Friday Fives we're chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization, yield, and dreams of Napa Valley. The post Friday Fives: Our SVP of Operations and Analytics Talks Monetization, Improving Yield, and His Love Of Napa Valley appeared first on 33Across.
Content Standard
JULY 13, 2018
There’s nothing sports fans or marketers love more than a good comeback story. Surprisingly, given the global popularity of many of the big teams and players out of the UK ( Manchester United and David Beckham , anyone?), the English soccer team has been, quite frankly, not very good since they won the World Cup in 1966. They have since failed to qualify for that tournament three times, and usually don’t progress very far—at the last World Cup, they were knocked out at the earliest p
Modern B2B
JULY 13, 2018
Email remains the number one converting channel for most B2B marketers. You’ve worked hard to get that data, maintain it and ensure it aligns with GDPR requirements, so getting those all-important contacts to open an email is critical if you’re going to hit your numbers. Assuming that you’ve got a great campaign idea, the data […]. The post B2B Email Subject Lines: Keep To The Subject appeared first on Modern.
Beckon
JULY 13, 2018
If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And, most importantly, why are so few brands tracking it? A late 2017 Beckon report revealed that only about 8% of marketers are even tracking this online advertising metric.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ontraport
JULY 13, 2018
We added new functionality for the API so developers can edit UTM fields. The post Update UTM Fields Via API appeared first on The ONTRAPORT Blog.
FMG Suite
JULY 13, 2018
You might have noticed the term “GDPR” floating around recently. We’d like to fill you in on how the new […].
Hubspot
JULY 13, 2018
Are you a non-native English speaker who needs to regularly write emails to your international colleagues? It can be a challenge to write effective, conversational emails when English isn't your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a native English speaker.
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