Square 2 Marketing
SEPTEMBER 5, 2023
We’re more halfway through 2023, and the time has come to stop accepting the old setup between marketing and sales where marketing hates sales and sales hates marketing. I’m so over this, and you should be too. If you want to hit your revenue goals, you have to blend marketing, sales and even customer service into one revenue team with one goal – your monthly revenue number.
Zoominfo
SEPTEMBER 5, 2023
There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models.
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Industrial Marketing Today
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.
Martech
SEPTEMBER 5, 2023
A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
SEPTEMBER 5, 2023
By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. But don’t let the curtain fall just yet; the work has only begun. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lenny's Newsletter
SEPTEMBER 5, 2023
👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part four of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers ← T
Ahrefs
SEPTEMBER 5, 2023
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.
The Daily Egg
SEPTEMBER 5, 2023
Starting a business is easy. Starting one the correct way while establishing credibility and legitimacy is not. What’s even more difficult is. The post Credit Suite Review appeared first on The Daily Egg.
Content Marketing Institute
SEPTEMBER 5, 2023
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Visitor Queue
SEPTEMBER 5, 2023
We are all looking for new ways to generate leads. But, are you properly utilizing your website to generate leads? And yes, I mean more than just contact forms to collect contact information. There are a number of ways to optimize your website for lead generation, far past typical contact forms on a landing page. […] The post How to Optimize Your Website for Lead Generation appeared first on Visitor Queue Blog | Identify Website Traffic.
Martech
SEPTEMBER 5, 2023
Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. The majority of marketers did not embrace the enforced migration to GA4 and many have found the new system difficult to use with complaints raised around its user inter face, a lag in data and data
Salesforce Marketing Cloud
SEPTEMBER 5, 2023
Most of the advice I’ve heard about upselling is about making the sale. That’s a big mistake. Instead of being hyper-focused on numbers, the best sellers think about what value and solutions they can deliver to their customers. When that happens, the opportunity to upsell flows naturally. Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits.
Navigate the Channel
SEPTEMBER 5, 2023
In the rapidly evolving landscape of the internet, the Americans with Disabilities Act (ADA) has emerged as a key factor, bringing a wave of uncertainty and questions about compliance. Recent developments have sparked discussions within companies and web development firms about potential changes in website design practices to align with ADA regulations.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite
SEPTEMBER 5, 2023
Let’s take a common sales scenario: A salesperson is making their best pitch, eloquently communicating how their product or service is the ideal choice for a prospective customer. But, for reasons unknown to the salesperson, all of a sudden the buyer goes dark. So, what happened? In the salesperson's effort to close the deal quickly and rake in the commission, the buyer didn’t feel safe to make a purchase.
Navigate the Channel
SEPTEMBER 5, 2023
Is your website feeling a bit outdated? Are you wondering if it’s time for a change? Website renovation might be just the solution you need to breathe new life into your online presence. In this article, we’ll explore three compelling reasons why renovating your website can be a game-changer for your business. From enhancing user experience to boosting search engine visibility, let’s delve into why a website renovation could be the best decision you make this year. #1.
SmartBug Media
SEPTEMBER 5, 2023
Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. But to focus solely on that would do everyone involved, from the creative to the client, a massive disservice. It might ultimately hurt profit potential, too. Wondering what we mean? We’ll get there in a second.
MarketMuse
SEPTEMBER 5, 2023
Get an inside look at how the Google Search Generative Experience is affecting content creation for eCommerce sites, and learn what you need to do to stay ahead of the game.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Salesforce Marketing Cloud
SEPTEMBER 5, 2023
In an era dominated by AI, the significance of trust has reached new heights. As industry leaders navigate through disruption and innovation, establishing and nurturing trust with employees and customers is more than a necessity. It’s a strategic imperative. Generative AI has the potential to add up to $4.4 trillion annually to the global economy.
Walker Sands
SEPTEMBER 5, 2023
During my 16 years at Walker Sands, I’ve had the opportunity to work with countless companies and their CEOs. I’ve seen how an engaged CEO can change the course of an agency partner’s work — for better or worse. For the past three years, I’ve served in the CEO role myself and learned some of those same lessons firsthand. One of the things I’ve learned is that there is a need for balance between the CEO’s involvement in day-to-day agency operations and focus on bigger picture initiatives.
Goodish Agency
SEPTEMBER 5, 2023
Wave.video is an amazing tool for bloggers looking to elevate their content. Read about how to use it and make your blog shine.
Tiecas
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon. In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Exo B2B
SEPTEMBER 5, 2023
The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. In this context, social selling, particularly via LinkedIn and Sales Navigator, has become an essential skill.
Benchmark Email
SEPTEMBER 5, 2023
Can you buy someone a gift or even start a conversation with a topic that interests them if you know little to nothing about them? Not reliably, no. The same goes for providing your customers with personalized offers and experiences, as well as upselling and cross-selling. You need information, but there’s a limit to how… The post Consumer Privacy and Its Impact on Personalized Marketing appeared first on Benchmark Email.
Valasys
SEPTEMBER 5, 2023
Lead generation landscape Lead generation is a vital aspect of business growth, whether targeting B2B or B2C clients. It’s essential for converting prospects into customers and expanding a business. While lead generation can be challenging and time-consuming, there are effective methods and tools available to streamline the process. Without a strong lead generation strategy, a business may struggle to identify its target demographics, hindering the generation of leads.
DealSignal
SEPTEMBER 5, 2023
In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Terminus
SEPTEMBER 5, 2023
For B2B marketers, executing an effective account-based marketing strategy has historically been an uphill battle fraught with roadblocks. I’m a Senior Enterprise Account Executive and I have had to manually research and identify high-value target accounts from scratch, create account maps and then prospect like mad. It can feel like driving blindfolded without a starting direction.
Optinmonster
SEPTEMBER 5, 2023
For good reason, guest posting has become a buzzword in digital marketing. It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. Here are just a couple of examples to prove our point. Elna Cain used guest posting to make a full-time income from freelance writing.
Marketing Insider Group
SEPTEMBER 5, 2023
Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? It’s time to put an end to the guesswork. Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research.
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