5 Ways Diversity and Inclusion Impact the Customer Experience
CMSWire
APRIL 19, 2024
For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here's why. Continue reading.
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CMSWire
APRIL 19, 2024
For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here's why. Continue reading.
Zoominfo
MARCH 4, 2021
At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. because any increased focus on diversity within corporate America is a step in the right direction. How to Show Long-Term Commitment to Diversity: More than Just the Numbers. At first glance, this looks good, and it is?—?because
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Zoominfo
JANUARY 21, 2021
“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer.
B2BMarketing.net
FEBRUARY 28, 2024
They dive into the success of their diversity campaign ‘Real. Aniela and Andy also discuss how to create impactful brand campaigns with a strong meaning, why the messaging was essential to get right, and why diversity is crucial from a B2B perspective.
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Zoominfo
JUNE 23, 2020
Short-term vs. long-term investment in corporate diversity. New data from ZoomInfo shows that over the last five years, there has been a 113% increase in execs with diversity and inclusion titles, and nearly 40% of Fortune 500 companies have on-boarded an executive focused on the issue. Figure 1: Around 39.4% Source: ZoomInfo.
Thinkers360
APRIL 7, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Join Enterprise Lite to work with all of these Diversity and Inclusion influencers! 32 Geetha Ramamoorthi KBR, Inc.
Zoominfo
OCTOBER 12, 2021
Scenario You want to ensure diversity and inclusion are important considerations throughout the hiring process. Leverage ‘Smart Filters’ in ZoomInfo TalentOS to build a diverse talent pool that considers candidates with a range of backgrounds. Triggers Diversity and inclusion are being prioritized in the hiring process.
Martech
FEBRUARY 16, 2024
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This, of course, adds more diversity as the people aren’t coming from “Africa,” but from 51 of the continent’s nations. While the majority are African American, about 4.6 Media consumption.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
Your product needs feedback from diverse and marginalized populations to ensure you meet their needs. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Zoominfo
OCTOBER 27, 2022
Experiences like these often contribute to a strong work ethic, high motivation, and better job performance — one key reason that a diverse and inclusive sales culture has far-reaching benefits. Diverse Sales Teams Outperform Their Competitors As sales leaders, we care about our teams hitting their quotas.
Zoominfo
DECEMBER 7, 2022
Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). What does this intentional approach look like when it comes to acquiring more diverse talent? That’s because the modern hiring process typically starts far later than it should to improve diversity.
Brandpoint
FEBRUARY 9, 2022
When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Nothing about Diversity, Equity and Inclusion initiatives are a one-and-done action — they all build up, little by little, into big change. What was successful?
Zoominfo
DECEMBER 11, 2020
Want to work for a diverse company? Additionally, diversity-themed executive roles have been on the rise in companies since at least 2000, but made a noticeable jump in 2016, ZoomInfo data shows. Want to do freelance or independent contract work?
Zoominfo
AUGUST 21, 2020
“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series.
The Daily Egg
AUGUST 6, 2021
Workplace diversity has become a hot topic and a top priority for businesses across every industry. But to achieve a diverse workforce, you may need to rethink your recruiting process. This expansive guide will teach you everything you need to know about diversity recruiting.
Martech
DECEMBER 7, 2022
While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Diversity at all levels of a company is a major indicator of company success and productivity. A diverse marketing organization aids access to diverse markets.
Contently
DECEMBER 11, 2019
Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Most are bland, by design.
Liveintent
DECEMBER 16, 2021
Businesses are increasingly investing in diversity, equity, and inclusion (DEI) initiatives, especially after the murder of George Floyd in 2020 brought to light widespread issues of inequality and injustice. As one study found, 40% of S&P 500 companies discussed diversity on their earnings calls last year, up from just 6% in 2019.
Martech
NOVEMBER 29, 2021
With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.
Sprout Social
DECEMBER 5, 2023
Name: Cassandra Blackburn Pronouns: She/Her Company: Sprout Social Title: Head of DEI and Corporate Responsibility Bio: Cassandra Blackburn is passionate about advancing diverse talent, and building equitable and inclusive environments. But when we zoom out and examine social media usage data , diversity takes on a new meaning.
Martech
APRIL 5, 2022
Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. This has been documented in many, many, many studies.
Zoominfo
NOVEMBER 6, 2020
Many leaders are quick to embrace policies that promote diversity and inclusion in the workplace — but policies are only phase one. Think Globally: How ZoomInfo Supports D&I We take diversity, equity, and inclusion in the workplace seriously. When we first met, we started to draft what’s now become our charter. “I
Search Engine Journal
MARCH 28, 2023
The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal. Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources.
Brandpoint
OCTOBER 19, 2020
As October is Global Diversity Awareness Month, I thought there was no better time to give an update on a few things we’ve been doing at Brandpoint. That event caused some change in our company, too — we launched our first official Diversity and Inclusion Committee.
Martech
JULY 20, 2021
Another story that can’t be ignored is diversity, equity and inclusion. The post Don’t stop thinking about diversity appeared first on MarTech. For my third topic I reached into a different bag. Uncomfortable at times I know, but this topic is not going away. Nor should it. Watch the full episode here.
Zoominfo
OCTOBER 10, 2019
Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set.
DiscoverOrg
MAY 15, 2017
But one factor has been proven to impact all of them positively: gender diversity – especially at the executive level. This graphical representation from Catalyst does a fantastic job of synthesizing the enormous amounts of completed research that illustrate why diversity matters to the bottom line. How do the states stack up?
Champion Communications
AUGUST 7, 2023
From closing the digital skills gap to championing diversity and empowering women, our clients have continued to speak about the biggest challenges they face working in the B2B tech world. The Women & Diversity in Channel Awards aim to champion, recognise and celebrate women and diversity in the channel.
Content Standard
MAY 18, 2021
Do you talk about diversity, or do you create with diversity? Although it’s always been true, more brands now recognize that fostering diversity, equity, and inclusion within their walls has a significant impact on their ability to bring creative, culturally intelligent thought to market.
Content Marketing Institute
JULY 17, 2020
Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.
Martech
JULY 18, 2022
Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.
Bionic
OCTOBER 14, 2022
Advertisers struggle to track progress on their media supplier diversity initiatives. Lack of Media Supplier Diversity Tracking Tools. Media Supplier Diversity Initiatives Fail When Not Accountable. The DEI Scorecard: Prominently displays media supplier diversity goals. Sourcing Diverse Media Suppliers.
33Across
DECEMBER 7, 2023
The post Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated appeared first on 33Across. eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will.
Liveintent
FEBRUARY 12, 2021
We decided the best way to facilitate this was to create an Employee Resource Group (ERG) focused on belonging, inclusion, and diversity, which resulted in the group’s name, BID. For about two years, Belonging, Inclusion and Diversity with Intent, or BID, facilitated conversations on Pride, the gender pay gap, and more.
Televerde
AUGUST 18, 2021
In any team environment, diversity is a strength. In the business world, diversity drives innovation and collaboration by connecting workers with varied perspectives and skillsets to achieve a common goal. Today, lack of diversity is actively hurting businesses, especially in technology. partners, suppliers and even clients).
Salesforce Marketing Cloud
FEBRUARY 9, 2022
It all starts with building and nurturing a culture of diversity. It all starts with building and nurturing a culture of diversity. How diversity unlocks employee engagement and business growth. This is the business case for building a diverse workforce. If it doesn’t get measured, it won’t get done.
BOP Design
MARCH 23, 2022
Diversity and inclusivity are top of mind for many companies and brands, and with good reason. In a recent survey of HR leaders , Gartner discovered that diversity, equity, and inclusion (DEI) is a top priority for 2022. Building a diverse workforce is not only a win for employees, but it’s also a win for the business as well.
Zoominfo
NOVEMBER 25, 2020
Building a diverse and inclusive workplace is an increasing priority for businesses. Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. What is a Diversity and Inclusion Program? But what do those terms mean?
Zoominfo
DECEMBER 11, 2020
Want to work for a diverse company? Additionally, diversity-themed executive roles have been on the rise in companies since at least 2000, but made a noticeable jump in 2016, ZoomInfo data shows. Want to do freelance or independent contract work?
Salesforce Marketing Cloud
JANUARY 9, 2023
If you show people that you’ll do the work to make your products safe, effective, and reliable for their diverse communities, you give them a reason to choose your company over more shortsighted competitors. Make sure your policy development team is diverse. Learn more about our ethical use policy. Discover our approach.
Content Marketing Institute
JUNE 5, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
Martech
APRIL 6, 2022
That’s why diversity and inclusion is so important. We won’t know about diverse viewpoints unless we make sure our teams represent a wide range of experiences. It’s the right thing to do, and we’re leaving money on the table if we don’t make diversity a priority. Constantine von Hoffman, Managing Editor. Quote of the day. “If
Heinz Marketing
MAY 14, 2022
Exploring your Team’s Intellectual Diversity. Diversity isn’t just considering culture, gender, ethnicity, and race but also the different ways that we all think and ideate. Intellectual diversity focuses on the distinct ways or systems that illustrate how people think and process information differently.
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