Biznology

SEPTEMBER 5, 2013

Sometimes this is in the context of company brands and sometimes personal brands. While I am a big believer in the power of brands, and I think the Internet has created a need for personal brand management, somewhere along the line I began to notice something that concerned me. Shouldn’t my personal brand be a bit more flexible?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

MARCH 21, 2022

Perhaps a hundred were actual work or personal emails. So I changed my email address and set up four new ones to handle casual site subscriptions (one each for business and personal) and more important financial transactions (banking, taxes, accounting, and insurance, etc. — again one each for business and personal.).

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

MARCH 31, 2022

Sharing content privately — and personally. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Different platforms have different specialties, use cases — and different subscription costs ranging $0 to $1,000+ per month.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

DECEMBER 6, 2021

The format can be quite informal and personal, like video chat. They can add commentary, personality and humor from a small window in a corner of the screen, or off-screen. Personalization and re-use for a wider audience. The visuals can be diagrams, video snips, even something you draw on a white board.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

MARCH 3, 2022

B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Hybrid sales is like field sales, but more digital, less in-person. Remote sales, like videoconferencing. Self-service, like digital portals.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

MAY 10, 2017

Influencers are defined as influential sites and personalities existing in a specific niche or industry. For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

OCTOBER 11, 2021

Creating the personalized campaign and content that will engage buyers. The underlying assumption here seems to be that if B2B marketers can only figure out how to meet these challenges with digital content, they’ll be in pretty good shape, and won’t have much need for personal selling.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

MARCH 9, 2021

Personalized Video. The “personal” here generally means on-screen text drawn from consumer data. Well-crafted titles, thumbnails and captions can make a big difference at very little cost. Live Video. 20% of Facebook videos are live streams — and so is a Zoom meeting. It’s been shown to increase engagement for consumer brands.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

OCTOBER 14, 2020

It’s because people are more personable and authentic than a brand or ad could ever be. You’ll put more stock behind someone’s recommendation because they’re a person. It doesn’t even matter if the person tells you directly that they liked the movie. That is a huge difference. This will always be the case.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

FEBRUARY 4, 2021

Now, not only are your household chores calling you whilst you’re on the clock, but so are the news channels, online articles, social media notifications reminding you that there’s an entirely different world than we’re used to just outside — and you’re still expected to carry on business as usual. Distance Yourself from Social Media.

Product 197

Product Social Media Barriers Media 197

Biznology

MARCH 21, 2019

A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers. Yet another survey by ClickZ and ChatMeter reveals people’s main concerns to be machine learning, personalization and data privacy. Data ownership is a game changer. 0:00 Intro. 0:00 Intro.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

JANUARY 21, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. I was born to make a difference, and what I do today is my life’s work and purpose manifested. What is a hobby of yours?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Biznology

JUNE 4, 2019

How do you suggest marketers identify those high-value prospects early, so they can pull them out of the automated campaigns and treat them differently? But it must be personalized—for real. It can’t be what some folks call “personalization at scale.” We have had situations where the difference was just the luck of the draw.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

DECEMBER 16, 2020

That role will, of course, look a little different depending on your particular niche and area of expertise. This is no different in IT. Keep searching for different methods of addressing holes and combating problems within your organization. After all, everyone wants to leave their mark. Communicate with and Support Your Team.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them! ” Podcasts.

Startups 193

Startups Communities Transparency Research 193

Biznology

NOVEMBER 22, 2021

Remember to thank those in your personal life who provide you with support, guidance, and encouragement for your professional life. There’s a big difference. When people see you showing gratitude to someone else, they see you more favorably and are more inclined to support you as well. Take it home. I’m not really important to them.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Biznology

NOVEMBER 20, 2020

We all have the opportunity and the obligation to lead from whatever seat we occupy in both our professional and personal lives. Leading well requires a continuous journey of personal development.”. But simple does not mean easy; human beings have always struggled to understand and relate to those who are different.

Thought Leadership 197

Thought Leadership Lead Ranking Organic Leads Lead Scoring 197

Biznology

NOVEMBER 28, 2016

The first time I saw this table, I liked the way it summarized the generational differences, to the point I considered using it in a presentation for a client engagement. The behaviors described here have a lot to do with personal traits and life cycle. ” There was never a person like you, and there will never be.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. Events have been a major part of marketing budgets since forever, and will likely come roaring back—different, but better. Permanent COVID-19. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

OCTOBER 2, 2017

We have control only over what we personally do. I try to engage in mutual mentoring, where I can impart what I know but I also ask questions about what the other person knows, because—guess what—I don’t have a corner on knowledge. One of the big expectations is that the experienced people should mentor the younger folks.

Planning 266

Planning Marketing Consulting Tips 266

Biznology

SEPTEMBER 6, 2017

Different kinds of tactical video. I’ve adapted this model to show how different kinds of tactical video might serve to advance the kind of buyer’s journey typically encountered in technology businesses. Different viewers may value different results (e.g., A video call, of course. Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MARCH 15, 2017

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. This is where personalized customer journeys come into play. Personalize the communication. Provide value.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

JUNE 2, 2021

The US stimulus, Europe has one too, the IMF saying we need to tax the wealthy, the urgency of climate change, personal accounts of needing a different life, sectoral challenges such as medicine of well being, energy or conservation, working hard versus mental health, they are all on people’s minds. . where the reset is headed).

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

Biznology

APRIL 27, 2020

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. I love thinking about different ways of doing things — both in my professional and personal life.

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Biznology

NOVEMBER 4, 2021

Practicing emotional intelligence can help us recognize our blind spots and learn how we need to transform on either a personal or professional level. There are many different types of intelligence. This is because we all practice different levels of emotional intelligence all the time in our day-to-day lives.

Peer-to-peer 104

Peer-to-peer Lead Ranking Work Management Training 104

Biznology

DECEMBER 6, 2019

It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Video animation can make the differentiation story simple and compelling, highlighting the unique attributes that form your solution’s personality.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Biznology

APRIL 16, 2021

” These were just some of the many pearls of wisdom that my mentors, aka my personal board of directors, graciously and generously gifted me throughout my career. Protégés are most successful when they work on different topics than their mentors.” Seth Godin: A Different Urgency. He or she does not exist.

Best Practices 104

Best Practices Dwell Differentiation Rules 104

Biznology

OCTOBER 18, 2017

Personalize. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. And while “Hi, Andrew” is better than “Hi, friend” (and certainly better than “Hi, [name]”) that kind of personalization is not going to increase relevance.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

APRIL 9, 2021

Most computers allow you to create different user profiles for different members of your household, each with its own login credentials. This is also very helpful because you can separate your personal social media notifications from the work ones.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Biznology

SEPTEMBER 7, 2017

Buffer Community : Buffer’s Slack community is one of my personal favorites. This could allow select employees to engage in a different way with consumers because Slack feels much more personal than a typical social channel. They charge an annual membership fee of $29, but it’s well worth it! It’s free to join.

Linkedin 141

Linkedin Business Communities Social Media 141

Biznology

AUGUST 10, 2017

Regardless of where it started, its meaning survives on LinkedIn, where your buzzword alert or “personal brand” can be highly influenced by who you are connected to. In the first days of LinkedIn, networks were a way to connect online with people you already knew personally, and knew fairly well. Open, closed, or strategic.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. Personalize Customer Experiences in Real-Time. Above all, they will deliver highly personalized and relevant customer experiences without having to search the customer database manually.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

DECEMBER 4, 2017

Digital is a growing slice of the personal pie charts of our time and activities. In the future, computing will be part of wearables that we use frequently to get and do what we need personally. People-first digital Earth will be different. This slice didn’t exist in 1980 but today it is crossing 6 hours per day.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Biznology

FEBRUARY 21, 2020

After all, people you are marketing to all have different personalities. You need to personalize their experiences, but you can only do it by getting to know them better. If you’re different and better than the rest, people will flock to your door. Make It Personal. And they expect personalized experiences.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Personal branding is like online hygiene: it’s no longer optional. Tools and resources make all the difference when establishing and scaling a social selling program.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

DECEMBER 23, 2021

Eight years ago, I attended a conference (remember doing that in person?) Some of the conclusions that I drew in 2013 still hold fast today: “Having mentors of different races, genders, ages mean there are so many life lessons to learn, and we all can learn from each other,” said Dutkiewicz.

Conference 104

Conference Validation Consulting Positioning 104

Biznology

JULY 12, 2021

And they can tell you when a regulation might apply to you even if it wouldn’t appear to, as can be the case with regulations that apply based on where a person is when he or she accesses your website, as is the case with GDPR.). Trade Groups Know the Compliance Landscape.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104