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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

With this in mind, when it comes to persuasive copy, would you leave it up to AI alone to develop winning content that can make or break your results? In other words, tasks completed by AI are generally initiated by a prompt inserted by a person. The power of emotional appeal can influence even the most hesitant consumer.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. They cut corners, overbill, and try to manipulate results rather than focusing on quality work that will help clients over the long term.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic. Perplexity solves the research equivalent of this problem.

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Email Marketing Challenges in 2021

SendX

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). You're sending too many or too few campaigns.

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Get Started with Modular Building in Litmus: Webinar Recording and Q&A

Litmus

We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. How do email marketers insert modules and edit content [in Litmus] without breaking things? Once an email developer creates modules, non-coding team members can easily insert modules into a template.

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It’s time to turbocharge our path to email innovation

Martech

Call on vendor and tech partners to help us succeed. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. Fast-forward to 2024.