Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV
Optinmonster
MAY 30, 2024
In this guide to AOV, I’ll share the definition and formula for average order value, discuss how to track this metric, and explore its importance and limitations. A higher AOV indicates customers are purchasing more items or higher-priced products, suggesting a strong product-market fit and positive user experience.
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