Biznology

FEBRUARY 22, 2022

It’s a customized scorecard paired with a report of strategic insights outlining how you show up as a HEARTI leader. Our proprietary self-assessment tool the HEARTI :Quotient delivers an appraisal of your 21st-century leadership acumen.

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

Biznology

FEBRUARY 9, 2018

All the data you gather when you use keywords to learn what your audience needs and your position against your competitors can transform the way you make products for the market and build content that influences customers to buy your products. Instead of DBPedia, we needed a custom training set ? Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

FEBRUARY 25, 2019

To protect your existing customers: Competition is tough, and you don’t want your customers to go to your competitors. To enhance your presence among your key targets: Increased online presence helps to gain more awareness among your prospects, customers and clients. Conclusion.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

OCTOBER 13, 2016

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends. What Can Branding Do to Motivate Customers? Now Forget It. It Ain’t Enough.”

Brand Identity 80

Brand Identity Branding Creativity Positioning 80

Biznology

JANUARY 14, 2013

After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. 51% say a lack of sharing customer data within their own organization is a barrier to effectively measuring their marketing ROI (source: BRITE Study). That’s good news. source: AdAge).

Stats 80

Stats ROI CMO Forrester 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” You want to be seen as not only up to date, but trustworthy and helpful.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JUNE 3, 2013

Finding the right content for each customer’s search is not merely a technical exercise. Here are a few of the things that must go right for your client to find the right page and buy something from you: You must know the search keywords that your customers use. You must know which content should come up for those keywords.

Marketing Websites 80

Marketing Websites Generation Search Marketing Newsletter 80

Biznology

MARCH 14, 2013

If you are interested in more information about in-person individual training in search marketing from Rutgers, online courses from the UC Irvine Extension, or an on-site customized corporate workshop by our very own Biznology team, click here. Thanks to our sponsors:

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

OCTOBER 2, 2013

So, if you have a site search engine that your customers are disappointed in, why might that be happening? If your company is unhappy with your website search results, Alex Holt and I offer Biznology Jumpstart Workshops for companies just like yours to turbo-charge your site search.

Marketing Websites 80

Marketing Websites Wikipedia Newsletter Google 80

Biznology

AUGUST 21, 2013

Aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? What do your customers want to do? Add in other sources of information such as customer service calls/emails and consumer reviews of your products and services to paint a clearer picture of customer needs.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

JANUARY 2, 2013

I’m collaborating with other folks in our Biznology family to experiment with this new kind of training, which we call Biznology Jumpstart Workshops. The idea is that we teach your team how to approach your own search marketing problems–you leave the workshop with a plan for your team to move forward.

Training 80

Training Planning Paid Search Agency Consulting 80

Biznology

MAY 5, 2014

What this means is that you don’t really “own” your customers on social channels, nor have you “earned” those that come through SEO. As the Google and Facebook and Bing and Twitter change how you can interact with customers, you need to adapt your efforts as well. Which is really a bummer. Of course not.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

NOVEMBER 26, 2014

I mentioned this move in a talk to an industry group at the time along with the warning that we’ve got to stop training our customers to keep shopping for a better deal. Here are a few tips to help: Segment your best customers. Continue creating useful content for your customers. So, there’s that. And on and on and on?)

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

NOVEMBER 21, 2013

Your content has to focus on the needs of your customers. these new algorithms and engine updates look at what customers value and rank your content in the search engine accordingly. Your site undoubtedly depends on Google for traffic, because your customers depend on Google for answers to their questions. What Can You Do?

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

JULY 19, 2013

” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. But local search is so much more than just a spot on a map.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

FEBRUARY 22, 2013

Google also makes it much easier to target your customers based on time of day or their location. Check out our Biznology Jumpstart Workshop, On-site Search Marketing Training. But lots of commerce happens away from your site—even when influenced by your site. It’s fantastic that AdWords now recognizes this fact.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

MAY 30, 2013

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Biznology

JUNE 20, 2014

Customers are Ignoring You (Photo credit: ronploof). If you charge your customers for the products and services you offer and you have a website that describes, promotes, or sells those products and services, you’re in the e-Commerce business. Easy: Solve Your Customers’ Problems First. What are these laws?

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

JULY 24, 2014

So let’s dive right in: Focus on creating great content for your customers. First, check out Chris Abraham’s great guide to Penguin and Panda for more ideas how to make your content work for your customers and for Google. Add descriptions and details, images and alt text to help your customers — and your SEO results.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

OCTOBER 6, 2015

It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. Band , “ now, baby we can do it Take the time, do it right We can do it, baby Do it tonight.”

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

SEPTEMBER 18, 2013

In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? What is that definition?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

DECEMBER 27, 2013

What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? Even for emails customers deliberately subscribed to. These changes effectively reduce your opportunities to get in front of customers via organic search, RSS feeds, and email. For the record, I don’t think they are.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MAY 2, 2012

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Frames are one thing, but contact lenses and lenses require explanations for customers for getting exact measurements that aren’t always on the prescription.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

MARCH 4, 2013

I can also customize the topics to address the real problems that they face instead of a “once over lightly on everything.” I sold him on including direct marketing training in the workshop so that they could re-engineer their sales process to make sure that marketing tactics get attributed for actual sales.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

OCTOBER 18, 2013

Great marketers exhibit taste and know how to ask the right questions to get at their customers’ real concerns. I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. For instance, marketing has always been both art and science. That’s true.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

JANUARY 30, 2013

Customer don’t usually care about features (though you can and should list them on the page). Make sure your headings and copy clearly explain to your customers “what’s in it for them.” Customers not only want to know what to buy. Finally, many customers leave when they’re not sure what to do next.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

JULY 18, 2018

They’ve got techniques for facilitating persona workshops. If you create a set of personas, but you just have a single set of product pages written to one bland customer, you wasted your money creating the personas. So, you might think that the more personas, the better. But it’s not true.

Buyer's Journey 106

Buyer's Journey Case Study Case Studies Consulting 106

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. Google’s great strength for years was pointing customers where they needed to go.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

JUNE 21, 2016

Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. Whatever the branding version of workshopping is, you should start there. Every living thing must grow. It can’t stand still.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

JUNE 24, 2013

And when you consider the continued growth of sites like Pinterest, Snapchat, and YouTube (which as my Biznology colleague Rob Petersen recently pointed out represents the world’s second largest search engine ), satisfying your customers’ visual needs must become integral to your digital marketing strategy.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

MARCH 25, 2013

Here are 12 commonly-held myths about Search Engine Optimization (SEO): A GOOD WEB DESIGNER IS AN SEO EXPERT: That’s usually not true because SEO begins with the discovery of the most effective keywords for your brand based on insights and numerical anaylsis from search volume, competitiveness and input from you on your customers’ needs.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Biznology

OCTOBER 10, 2014

And at some point, this approach is going to do the company far more harm than good, possibly hurting its preeminent position among search and mobile customers. Read on, friends, read on… Chasing Competitors vs. Helping Customers. Google tells you to create content that’s useful and helpful to your customers.

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

JANUARY 31, 2014

It’s always a good idea to have a strong relationship with people who talk to the same customers you do. Pick four or five high-quality sites related to your industry (or that target the same customer you do) and focus your content marketing efforts towards those sites. Should Guest Blogging Still Be Part of Your SEO Strategy?

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

JANUARY 23, 2015

Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database.

Mobile Marketing 80

Mobile Marketing Business Work Management Internet Marketing 80

Biznology

AUGUST 31, 2016

The platform is not just another place to share content, despite what these experts may believe: Viveka von Rosen, author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. They want relationships first.

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151